UNLIKE TURNER FIELD, WHICH IS LIMITED BY TWO PRIMARY ACCESS POINTS THAT ONLY ACCESS FROM ONE DIRECTION, SUNTRUST PARK AND THE BATTERY ATLANTA ARE SURROUNDED BY 14 PRIMARY ACCESS POINTS. THROUGH 2018, MORE THAN $2 BILLION IS BEING INVESTED IN PUBLIC INFRASTRUCTURE BY MULTIPLE PARTNERS TO ENHANCE THE ROADWAYS AND THOROUGHFARES FLOWING INTO AND AROUND THE SITE.
The Braves have formed a unique partnership with Waze, the world's largest community-based traffic and navigation app, to help get fans to the ballpark faster while minimizing the impact on everyday commuters.
While Waze has partnered with both communities and professional sports franchises, this is the organization's first integrated partnership. This collaboration will allow for unrivaled data sharing to ensure the most up-to-date and accurate traffic information is being relayed to fans coming to the game. Integrated into the planned Braves app, Waze also will be able to provide total navigation for fans, routing them from their doorstep to their parking space. Each parking lot will have its own address, which will help provide seamless travel to the ballpark.
In addition to relying on existing technology, such as Cobb Commute, a digital GIS map that displays up-to-the-minute traffic conditions in Cobb County, the Braves are making significant investments in the most innovative technology available, including:
Digital Messaging Boards will be able to share up-to-the-minute information with fans heading to SunTrust Park.
Adaptive Signal Timing will use motion sensors to safely direct as many cars as possible through stoplights in the area.
The Braves are building an app that will put your ticket purchase, parking assignment and navigation to your parking spot all into one place.
In cooperation with the Braves and our many partners, Cobb County has developed a transportation management plan to coordinate flow around the ballpark both before and after a game. The Cobb County Police Department will deploy uniformed personnel to assist with traffic flow and pedestrian crossings at more than 30 key intersections near the ballpark, while Cobb County Department of Transportation will staff an on-site traffic control center to monitor conditions in real time.
Additionally, Cobb County does not plan to close any streets outside of SunTrust Park and The Battery Atlanta during games or events, though some lanes along key roadways will be temporarily adjusted to provide the safest and most efficient route to the ballpark:
There's no doubt that traffic can be challenging anywhere in the Metro Atlanta area, and that's why the Braves are moving the start time of home games back 30 minutes to 7:30 p.m.
Moving the start time back enables the bulk of traffic associated with the afternoon rush hour to clear out. When comparing the 6:30 p.m. to 7 p.m. time window to 7 p.m. to 7:30 p.m, the result is a 12 percent decrease in the number of cars on the road. When peak rush hour (5:45 p.m. to 6 p.m.) is compared to the 7 p.m. to 7:15 p.m. time window, the reduction is even more dramatic at 30 percent.
Coupled with The Battery Atlanta, which encourages fans to arrive early and stay late, this should disperse traffic across a larger time frame, minimizing the impact on existing commuters.
Widening of Cobb Parkway to three lanes in each direction, plus additional turn lanes and medians.
Establishment of a diverging diamond interchange at Windy Hill Road to foster enhanced vehicular flow.
Installation of managed lanes, offering additional traffic capacity for drivers moving through the area.
Creation of triple turn left turn lanes on two legs of the intersection and the creation of a free flow lane from the interstate ramp to Circle 75.
One of the primary reasons the Braves selected the Cumberland area was its location and the already planned investments in public infrastructure. The ballpark's location has multiple benefits:
The majority of Braves fans come from points north of the city. By locating closer to our fanbase SunTrust Park shortens the commute to the ballpark for a vast majority of our fans, while also positioning the ballpark at one of the most strategic locations in Metro Atlanta.
Fans will have 14 points where they can access the ballpark from any direction with multiple corridors dispersing traffic across a broader area. Braves fans will have access to real time information that can re-route them to another access point.
By giving fans ample routes to choose from, traffic and parking will be spread across a larger area, yielding a more efficient trip to the ballpark for everyone.