Ballpark Attractions Contact Us Online Demographics and Ratings Cause Marketing Hospitality and Luxury Suites Publications Scoreboard Features Promotions Signage About Us back to intro
 Navigation
About Us
Signage
Promotions
Scoreboard Features
Publications
Ballpark Attraction
Online
Hospitality/Luxury
Cause Marketing
Demographics
Contact Us
The Braves market by the numbers
 Annual Household Income:
12.0% - Under $30,000
10.9% - $30,000-$39,999
10.9% - $40,000-$49,999
25.4% - $50,000-$74,999
16.6% - $75,000-$99,999
19.3% - $100,000-$149,999
4.9% - Over $150,000

 Ages of Fans:
15.5% - 18-24 years
24.8% - 25-34 years
32.0% - 35-44 years
18.1% - 45-54 years
7.6% - 55-64 years
2.1% - Over 65

 Attendee Ethnicity:
79% - White/Caucasian
14.9% - Black/African American
2.6% - Hispanic/Latino
1.6% - Asian
1.9% - All Other

 Attendees:
32% - Avid Fan
32% - Families
27% - Casual Fan
5% - Corporate
4% - Entertainment Seeker
• The Braves attract a demographic with an average Household Income (before taxes) 29% higher than the US average, 14% higher than the MLB average, and 9% higher than the Atlanta market overall.
• The fastest growing segments for the Braves are in the highest income groups.
• The Braves demographic skews male, younger when compared to MLB.
• Gender of fans: 60.7% Male, 39.3% Female
• Marital Status: 66.1% Married, 33.9% Single (divorced, widowed, etc.)
• The White/Caucasian segment is expected to grow at 9.2% over the next 4 years, while the Hispanic/Latino market is projected to grow at 44.4%, becoming 11.5% of the total market.
• The largest increases in average number of games attended by segment from 2004 to 2005 occurred in the Casual Fan (275%) and Families (167%) segments with significant increase in Entertainment Seekers (75%) as well.
• Geographic Opportunities:
24% - Fulton
16% - Cobb
15% - Gwinnett
13% - Dekalb
7% - Cherokee
4% - Henry

© 2001- MLB Advanced Media, L.P. All rights reserved.

The following are trademarks or service marks of Major League Baseball entities and may be used only with permission of Major League Baseball Properties, Inc. or the relevant Major League Baseball entity: Major League, Major League Baseball, MLB, the silhouetted batter logo, World Series, National League, American League, Division Series, League Championship Series, All-Star Game, and the names, nicknames, logos, uniform designs, color combinations, and slogans designating the Major League Baseball clubs and entities, and their respective mascots, events and exhibitions.

Use of the Website signifies your agreement to the Terms of Use and Privacy Policy.