In 2013 the Colorado Rockies will become the latest MLB team to implement dynamic pricing for single-game ticket sales. Currently 80% of the 30 MLB teams are utilizing dynamic pricing.
By using advanced computer programming, dynamic pricing makes adjustments based on factors such as day of the week, month, team performance, visiting team's performance, weather forecast and remaining ticket inventory in specific seating sections.
Although some teams have experimented by changing their single game prices significantly up and down, the Rockies plan to take a conservative approach to pricing changes for the 2013 season. Dynamically priced single game tickets will never move below season ticket prices and will generally grow over time as inventory decreases. In this way, fans that purchase tickets early are more likely to get the best pricing.
When single game tickets went on sale in February, single game prices for 2013 were at or below 2012 prices for 95% of games in most seating sections. Additionally, the Rockies' popular season-long ticket specials, such as Coca-Cola Value Packs, Green Packs, PowerTickets and Purple Mondays, will remain in effect for the 2013 season.