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White Sox and Blackhawks to partner in 2008
04/07/2008 12:28 PM ET
CHICAGO --The Chicago White Sox and Chicago Blackhawks of the National Hockey League (NHL) today announced a unique partnership between the two sports organizations. The new marketing partnership, one-of-a-kind among sports franchises, gives the Blackhawks a significant presence within U.S. Cellular Field, home of the White Sox, during the 2008 season.

Throughout this season the White Sox will incorporate the Blackhawks during in-game activities, including a "Shoot the Puck" competition held once a game atop the home dugout. The White Sox also will hold "Blackhawk Night" at the ballpark on Saturday, Aug. 23. That night will include appearances from Blackhawks players and legends, and fans will have the opportunity to purchase Blackhawks game tickets for 2008-2009.

"The Blackhawks and White Sox are a perfect match in Chicago sports," said Brooks Boyer, White Sox vice president and chief marketing officer. "We share a very similar fan base, one that places the utmost value on winning and demands it from their teams. Our visions are anchored in passion, pride and tradition, mirroring the values of our fans."

In addition to collaborating on marketing during the 2008 season, the Blackhawks and White Sox are exploring the cross-promotion of the sale of tickets. The Blackhawks also plan to host "White Sox Night" at the United Center during the 2008-2009 season.

"The Blackhawks are proud to partner with the White Sox in this historic venture," said Jay Blunk, senior vice president of business operations for the Blackhawks. "The unique, cutting edge in-ballpark presentation the White Sox provide to their fans is a perfect vehicle to showcase the excitement of Blackhawk hockey to a new audience.

"The new era Blackhawks organization is committed to a bold, innovative approach to marketing and overall business activity. The White Sox and Blackhawks share those fundamental ideals. We hope White Sox and Blackhawks fans will appreciate the outcome and share our enthusiasm."

Chicago Blackhawks in-game activities at U.S. Cellular Field begin with White Sox home opener, April 7.

This story was not subject to the approval of Major League Baseball or its clubs.

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