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Dodgers announce new Spanish radio partnership with Univision Radio Group03/04/2011 4:57 PM ET
The Dodgers announced a new Spanish-language radio partnership with Univision Radio Group today. Effective for the 2011 and 2012 seasons, Univision Radio Group's KTNQ 1020AM will broadcast all 162 regular season games in addition to eight Spring Training games and all potential postseason games.
Univision's KTNQ 1020AM will be the new home of the Dodgers' award-winning Spanish-language radio broadcast team led by Hall of Famer Jaime Jarrín with Pepe Yñiguez and legendary Dodger pitcher Fernando Valenzuela. Univision Radio's KTNQ 1020 AM will air its first Dodgers game tomorrow, a Spring Training game versus Cincinnati at 12:05 p.m. PST.
"We are thrilled to see a partnership between two of the greatest and most established brands within the Spanish-speaking community in Los Angeles - Univision and the Dodgers," said Jarrín. "This is a great time in our broadcast's long history and we look forward to expanding our fan base with our new partner Univision, a leader in Spanish programming."
In addition to carrying Dodger game broadcasts on KTNQ 1020 AM, the Dodgers' partnership with Univision will include several integrated features, cross promotional elements, an outdoor media campaign and Dodger updates on every highly-rated Univision Radio Group station: KLVE FM, KSCA-FM and KRCD-FM. The Univision Radio Group reaches nearly 2.7 million listeners, more than any other Spanish-language radio group in the greater Los Angeles area.
Also for the first time, the Dodgers will work with the Univision Media sales group in helping to market the Spanish-language radio broadcast to advertisers interested in reaching the Dodgers' vast and growing Hispanic fan base.
Jarrín has spent more than half a century as "the Spanish voice of the Dodgers" and will enter his 53rd season in the Dodgers' Spanish-language radio booth in 2011. Jarrín was inducted into the National Baseball Hall of Fame on July 26, 1998 as the recipient of the Ford C. Frick Award, becoming only the second Spanish-language announcer to be inducted into the Hall of Fame. Jarrín has received numerous other awards in recognition of his professional contributions and is known as a pioneer in Spanish-language sports broadcasting. His honors include the first Southern California Sports Broadcaster Association's President's Award, a star on the Hollywood Walk of Fame, the highest award from the National Association of Hispanic Journalists, induction into the Southern California Sports Broadcasters' Hall of Fame and its foreign-language broadcaster of the year award on numerous occasions.
Yñiguez, a veteran of numerous national postseason assignments, will join Jarrín in the Dodgers' Spanish-language radio booth for his 13th season. In 2010, Yñiguez led the Spanish-language telecast on Time Warner Cable calling 31 games alongside Dodger coach Manny Mota.
Valenzuela will also return to the Dodgers' Spanish broadcast as an analyst for his ninth season. Valenzuela offers insight from a 17-year big league career alongside Jarrín and Yñiguez. In 2007, Valenzuela won the Foreign Language Broadcaster of the Year award from the Southern California Sports Broadcasters Association, marking his first honor as a broadcaster. This year, he received the honor for the second time.
The Dodgers were the first MLB club to implement a Spanish-language radio broadcast in 1958. More than 40 percent of Dodger fans are Hispanic and each season the Dodgers host more than one million fans of Hispanic descent. Last year, the Dodgers launched "Viva Los Dodgers Day," a season-long celebration that occurs each Sunday of every Dodger homestand celebrating Hispanic culture in Los Angeles and the legacy of Latin American Dodger players past and present. Starting two hours prior to each Sunday's game, fans enjoy live music and a family-friendly celebration. "Viva Los Dodger Day" will occur throughout the 2011 season culminating in the 13th annual tradition La Gran Fiesta: Viva Los Dodgers on Saturday, September 17, 2011. Univision Radio Group will support these efforts in addition to several others planned for 2011.
This story was not subject to the approval of Major League Baseball or its clubs.
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