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Jacqueline Parkes promoted to Chief Marketing officer07/07/2008 4:58 PM ET
Major League Baseball announced today that Jacqueline Parkes has been named Chief Marketing Officer of Major League Baseball. Parkes will be the first executive to ever hold that title at MLB and, as Sr. Vice President, will continue to report to Tim Brosnan, Major League Baseball Executive Vice President, Business. Parkes, who joined Major League Baseball in 1995, will promote the league's brand by continuing to oversee MLB's advertising, marketing, promotion, research, design services, community relations and educational programming. "Jacqueline is richly deserving of being MLB's first CMO," said Bob DuPuy, President & COO, Major League Baseball. "Over her thirteen years, she has acted as the brand steward for the game and her efforts have contributed significantly to the Industry's growth in attendance and revenues and the worldwide recognition of the MLB logo and brand." Prior to Major League Baseball, Parkes worked for Jim Henson Productions in the Marketing and Licensing Department and was responsible for the development of worldwide feature film merchandising and promotional programs for The Muppet Treasure Island and The Muppet Christmas Carol. Parkes graduated from Mount St. Mary's College with a BA in English.
This story was not subject to the approval of Major League Baseball or its clubs.