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Major League Baseball achieves historic All-Star success07/16/2008 4:47 PM ET
During the final year of Yankee Stadium, Major League Baseball registered historic All-Star success by achieving several new All-Star records in attendance, viewership, and sales. "With the backdrop of New York City and the final year of Yankee Stadium, this was truly an All-Star Summer for the ages," said Tim Brosnan, Major League Baseball Executive Vice President, Business. "Fans and business partners have told us that this was a spectacular success and a fitting tribute to the final year of Yankee Stadium." The All-Star Game delivered an average audience of 14.54 million viewers, which is the largest audience for the game in the last six years and a 16% increase versus last year. The game delivered a 9.3/16 household rating and share (an 11% increase over last year) for its dozens of national advertisers, many of which are MLB corporate partners, who purchased in-game commercials at record levels. The numbers are based on Neilsen Media Research's Live + Same Day audience data for the first nine innings of the game. The State Farm Home Run Derby drew the largest household audience ever for the event with an average 6,184,000 homes tuning in based on Live + Same Day audience data from Nielsen Media Research. The average 6.4 household rating, 6.2 million homes, and 9.1 million viewers delivered by the 2008 State Farm Home Run Derby rank it as the highest-rated and most-viewed telecast of the year on cable television. DHL All-Star FanFest, baseball's popular interactive theme park, set a record for fan attendance with more than 130,000. The five-day event beat out the previous record of 125,020 which took place in San Francisco last year. Major League Baseball set a record for sales of All-Star merchandise with an increase of 75% over last year's record sales with the most popular items being Statue of Liberty replicas with MLB league and club designs, on-field All-Star workout jerseys, and All-Star caps. Additional All-Star highlights included:
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties Inc. is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States, and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and a stock photo licensing agency, and manages logistics for the All-Star Game and World Series championship Games, as well as all other special events. www.MLB.com
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