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Major League Baseball and FOX announce start times for 2010 World Series09/30/2010 9:49 AM ET
MLB Public Relations
NEW YORK -- Major League Baseball and FOX announced the start times for the 2010 World Series with Game Three scheduled to start at 6:57 p.m. ET/3:57 PT on Saturday, October 30. The remaining World Series games are scheduled for first pitch to take place at 7:57 p.m. ET with the exception of Game Four, which will take place following the conclusion of the NFL on FOX, as in years past.
The 6:57 ET/3:57 PT start time for Game Three will be the earliest start to a World Series game since Game Six of the 1987 World Series and is one hour earlier than the scheduled start time of the 2009 World Series game on Saturday.
"I am extremely pleased we are able to provide our fans the earliest World Series start time since 1987 with Saturday's Game Three,'" said Baseball Commissioner Allan H. (Bud) Selig. "The changes we made with FOX last year to start the World Series games earlier helped increase viewership including more young fans and we are optimistic that the earlier start time for Saturday's Game Three will keep us moving in the same direction."
Key to the earlier scheduled start time for Game Three is an additional level of advertising support from Chevrolet, the official vehicle of Major League Baseball, and a perennial sponsor of MLB on FOX.
"Starting the game earlier will allow more families to watch together," said Chris Perry, vice president U.S. marketing, Chevrolet. "This fits perfectly with our commitment to baseball which stretches from youth teams across the country to MLB."
"We've said over the years that if advertisers were willing to support earlier starts at prime time levels, we'd be able to begin games earlier," said FOX Sports president Eric Shanks. "We're excited to be working with MLB and Chevrolet, along with our FOX-owned stations and affiliates to make this happen."
This story was not subject to the approval of Major League Baseball or its clubs.