Scott Reifert, Vice President, Communications
As senior vice president of communications, Scott Reifert is responsible for the club's communications with White Sox fans. He oversees the franchise's strategic communications efforts, media services, mass communications functions, social media interactions, branding, public relations activities, community relations initiatives and the team's website, www.whitesox.com.
Reifert communicates with White Sox fans through Twitter (@ whitesox) and since 2005, has authored a blog, "Inside the White Sox" (available at www.mlblogs.com), that provides fans with a behind-the-scenes look at the team and its players.
At the 2008 Baseball Winter Meetings in Las Vegas, Reifert received Major League Baseball's Robert O. Fishel Award for public relations excellence.
In addition to his various communications responsibilities, Reifert serves as president of Chicago White Sox Charities. As president, Reifert heads the club's efforts to give back to the Chicago community through White Sox Charities and the club's community relations outreach efforts.
In November 2011, the White Sox Volunteer Corps program was selected by Major League Baseball to receive the prestigious Commissioner's Award for Philanthropic Excellence. The White Sox created the White Sox Volunteer Corps prior to the 2009 season in response to President Barack Obama's national call to service. This Corps, consisting of staff, players and over 5,000 fan volunteers, has mobilized over the last three seasons to renovate Boys & Girls Clubs, re-model Chicago Public Schools and provide more than 18,400 hours of community service. In 2008, Chicago White Sox Charities unveiled a brick baseball diamond and granite and bronze sculpture located outside the ballpark's main entrance that celebrates the franchise's 2005 World Series Championship.
Chicago White Sox Charities has donated nearly $5.1 million to 98 Chicagoland organizations over the past four years, moving the team's not-for-profit arm beyond $18 million in cumulative giving since its inception. Included in this total is a $1 million donation in 2010 to the Salvation Army's new facility in the West Pullman neighborhood, which opens in June 2012, and additional $1 million donations for the Ann and Robert H. Lurie Children's Hospital of Chicago, and to Easter Seals of Metropolitan Chicago toward construction of the new Therapeutic School and Center for Autism Research.
In 2005, Chicago White Sox Charities worked with the Chicago Park District to build a $1 million, four-field complex in the Mt. Greenwood neighborhood on Chicago's southwest side.
In 2012, the White Sox will host the fourth annual "Double Duty Classic," a high school baseball All-Star Game featuring many of the nation's top inner-city baseball players. The Classic, named for Negro League great Ted "Double Duty" Radcliffe, celebrated the community's pride in the Negro League East- West All-Star Games, played annually at Comiskey Park in Chicago from the 1930s until the 1960s. This year's Classic, which highlights the team's commitment to youth baseball in Chicago, is scheduled for June 29.
Reifert also oversees the team's market research initiatives to gather feedback on the White Sox and fan perceptions. In his 22nd season with the club, Reifert is a member of the team's advertising committee and is involved in the commissioning of bronze sculptures of past Sox greats that stand at Gate 4 and in center field on the main concourse.
In 2011, White Sox fans voted Paul Konerko to the American League All-Star Team as part of a "PaulStar" campaign. Konerko became the third Sox player to earn "Final Man" honors since the program began, joining A.J. Pierzynski as part of a "Punch A.J." campaign in 2008 and Scott Podsednik's successful "Vote for Scott" campaign in 2005.
Reifert, who joined the White Sox in 1991 as assistant director of public relations before being promoted to director of public relations in 1997, was named vice president of communications in April 2004. He was promoted to senior vice president in 2010. During his tenure, the White Sox have hosted the 2003 All-Star Game and reached the postseason four times (1993, 2000, 2005, 2008), capturing the World Series in 2005.
Prior to joining the White Sox, Reifert worked at Wirz & Associates, a Connecticut-based sports marketing and public relations firm with a variety of baseball-related clients. A 1988 graduate of the University of Iowa, Reifert also has a master's degree in sport management from Western Illinois University. He is married to Amy Howley, head women's soccer coach at the University of Chicago. They reside in the Hyde Park neighborhood of Chicago with their three children.
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