Los Angeles has one of the lowest literacy rates in the country. Nearly four million people, more than half of Los Angeles County's working-age population, have low literacy skills, severely impacting their employment ability. In the Los Angeles Unified School District, only 39 percent of students met English standards on the 2016 California Standard Test for English Language Arts.
In 2017, to help address the literacy crisis in Los Angeles and get children excited about reading, the Los Angeles Dodgers Foundation partnered with the Los Angeles Dodgers to launch LA Reads, a literacy campaign that includes a literacy challenge, "Dodgers Reading Champions." LA Reads and Dodgers Reading Champions are designed to motivate youth to read and help them build a lifelong love of reading.
In its first year Dodgers Reading Champions reached 2,400 students, representing 585 schools, who read more than 600,000 minutes. In 2018, the Dodgers and Los Angeles Dodgers Foundation challenge Los Angeles County students to read 1,000,000 minutes. Dodgers Reading Champions is open for registration and will take place from March 2018 - August 2018.
Children can track the time they spend reading every day online and win cool incentives.
LADF currently supports 13 organizations with literacy-based programming and recently concluded its Summer Reading series with the Los Angeles Library Foundation. LADF will continue to host reading events throughout the community at local schools, libraries and non-profit partners throughout the school year as a part of LA Reads.