ARLINGTON -- The Rangers have promoted Jim Sundberg to senior executive vice president, the club announced on Friday.

Sundberg, who assumed the role of vice president of public relations one year ago, will serve as club president Nolan Ryan's right-hand man in overseeing all aspects of the organization. He also will continue his work in public relations, community relations and the Texas Rangers Legacy Partnership. In addition, Sundberg will assume the role of liaison for the club's Spring Training facility in Surprise, Ariz.

"I have been familiar with Jim's history to the organization since we were teammates back in 1989," Ryan said. "Only in the last eight months have I experienced his real value to me, the organization and its fan base. I look forward to our relationship as we work together to take the Texas Rangers to the next level."

Sundberg is a member of the Rangers Hall of Fame after spending 12 years with the club as an All-Star and Gold Glove catcher in 1974-83 and 1988-89. He also was a catcher for the Kansas City Royals when they won the World Series in 1985.

After retiring at the end of the 1990 season, Sundberg spent six years as a broadcaster on Rangers telecasts. He left the organization at that point and returned in '02 to serve as its Minor League catching instructor, as well as serving on a number of community projects. In January 2004, he moved into the front office on a full-time basis.

"I have the highest respect for Nolan and the honor to be able to come alongside to assist him in the organization's needs," Sundberg said. "We were once a battery on the field, and it is a privilege to once again assist Nolan and his desire to make the Rangers a championship organization."