Mariners unveil popular commercials
Humorous spots include appearances by Felix, Ichiro, Griffey
A side of Mariners players not often seen emerges from the latest batch of team commercials, which became public for the first time on Tuesday morning.This is the acting side of the players. Among the story lines in the five 30-second commercials include the fielding prowess of center fielder Franklin Gutierrez, the special relationship between Ken Griffey Jr. and Ichiro Suzuki, the unusually close Mariners bullpen, and another hard-to-believe scheme to market left-hander Ryan Rowland-Smith are among the plot lines for the Mariners' 2010 TV advertising campaign. The commercials, released to the media and shown on mariners.com on Tuesday, feature 12 players, two coaches, manager Don Wakamatsu and general manager Jack Zduriencik. The commercials go on the air for the first time on Wednesday during the broadcast of the Mariners' Cactus League game against the Rangers at 7:05 p.m. PT and broadcast on FSN Northwest. The commercials will run throughout the season on local and regional broadcast and cable channels. The five spots are:
What's In A Name? Felix Hernandez has discovered what he thinks is a very clever nuance about Cliff Lee's name. New infielder Chone Figgins joins in the fun, much to Lee's dismay.Running Catch showcases the outstanding fielding abilities of Gutierrez. Guti surprises and dazzles Zduriencik and Wakamatsu when he demonstrates his skills in the unusual setting of a golf course. Meaningful Moments appears to be a quiet reflection on the close relationship Griffey and Ichiro developed as teammates last season. However, it goes terribly wrong when Griffey can't resist the urge to play one of his trademark pranks. In Immortalized, closer David Aardsma, in an effort to illustrate the cohesiveness of the Mariners' bullpen, is proud to show off his offseason masterpiece, a painting featuring facial elements from each one of the relievers. While Mark Lowe and the rest of the bullpen are amazed by Aardsma's work, coaches John Wetteland and Rick Adair are less than impressed. In Next Big Thing, Rowland-Smith is again subjected to a hare-brained scheme of the mythical Mariners marketing guru, who manages to come up with yet another less-than-successful idea to promote the Aussie. As in the past, Mariners fans can vote for their favorite commercial at mariners.com. The campaign, as in years past, is the result of a creative collaboration between the Mariners and Seattle agency Copacino+Fujikado. The spots are shot and directed by Blue Goose Productions of Mercer Island.
Jim Street is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.