MILWAUKEE -- Brewers fans can hope for significantly improved performance from Milwaukee players this summer. Chief Operating Officer Rick Schlesinger warns that, at the very least, those players better be well-groomed.
"The quality and crispness of this board will make it possible for fans to see the whiskers on the players' faces," Schlesinger said Monday at the unveiling of the new scoreboard and video board at Miller Park. "If there's a pimple there, it'll be several feet wide. Our players better primp before the game."
The original scoreboard from the stadium's opening in 2001 has been sold for scrap metal. Its video display featured about 134,000 pixels. The new high definition display utilizes more than 2.35 million pixels.
"Fans who have been watching HD in their living room will be experiencing the same thing, but in much bigger dimensions," Schlesinger said.
Monday's event included several minutes of video footage, including time-lapse video of the old scoreboard being taken down and the new one being installed. Corporate sponsor representatives were invited to the field near the first-base dugout to see themselves on the video board.
Fans will get their first look at the new scoreboard on Saturday at 3:10 p.m. CST, when the Brewers' top Minor League prospects take part in the Rising Stars Game.
Funds from the club and the stadium district were used to purchase the roughly $11 million board, manufactured by Daktronics. The stadium's master plan assumes about $12 million for a new scoreboard every 9-12 years, as the technology becomes outdated and replacement parts become difficult to obtain.
Other notable facts about the new scoreboard:
The video board is 54 feet high by 110 feet wide. The entire scoreboard structure is 105 feet high by 168 feet wide.
The 5,940-square foot board is the fourth-largest in baseball, trailing only Kansas City, Arizona, and Houston. The former board had 1,296 feet of video board and a 2,432-square foot matrix scoreboard.
Only four other professional sports venues boast a true 1080 display: Cowboys Stadium (Dallas Cowboys), American Airlines Center (Dallas Mavericks), Target Field (Minnesota Twins) and Yankee Stadium (New York Yankees).
Schlesinger poked good-natured fun at having outdone the high-payroll Yankees. Of course, fans would prefer dollars over diodes. Still, small-market clubs can strive for parity in terms of entertainment value.
"I don't think fan experience knows any demographics, big markets or small markets," Schlesinger said. "We pay close attention to fan experience. It has nothing to do with player payroll. It has everything to do with listening to what fans are telling us."
Andy Call is a contributor to MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.