MIAMI -- The way Ozzie Guillen sees it, a manager can bring passion and direction. But winning is what attracts fans.

With Guillen in the dugout, the Marlins anticipate an entertaining 2012.

The organization also is eager to return to its winning ways after a disappointing 72-90 finish.

"I'm going to bring a lot of enthusiasm, a lot of passion, a lot of demanding," said Guillen, named Marlins manager on Sept. 28. "I'm going to bring a lot of things. But I'm not bringing fans to the stands if I'm not winning. Who's Ozzie?

"I'd rather people say, 'Who did I come to see today?' Hanley Ramirez. I want people to come back to the game because they love what they see."

Ramirez, the team's three-time All-Star shortstop is recovering from surgery to his left shoulder. He currently is doing range-of-motion exercises, and the hope remains that he will be ready for Opening Day.

Ramirez is one of the centerpiece attractions of the soon-to-be Miami Marlins.

On Nov. 11, the franchise will officially be renamed in anticipation of moving into its 37,000-seat, retractable-roof ballpark in the Little Havana section of Miami.

"I want people to come to the ballpark, and enjoy the ballpark," Guillen said. "It's nice. But I want people to sit and watch the baseball game. I don't want people going to the game to shop.

"I want people to sit and watch a good baseball team. I don't want people to sit and say, 'This is boring,' and go walking."

The 47-year-old Guillen, who guided the White Sox to a World Series title in 2005, makes it clear the Marlins aren't about him. Considering all the headlines he's grabbed in the past, that may seem hard to believe. But he maintains he will be focused on the team's performance.

"If people come to see me, that's a bad thing. Because I'm going to be arguing with the umpires or I'll be taking the pitcher out," Guillen said. "That's the only time you see the manager. I don't want them to see me. Because there are only [a few] things to see the manager -- when he goes out for an argument or to take the pitcher out. Or someone got hurt on the field. I don't want that.

"The less they see me the better we're playing. The more they see me on the field, there is something wrong."

Like Guillen, the organization recognizes the importance of putting a winning product on the field.

"We don't want anyone to get lazy and to think that just because we have an incredible new retractable, air-conditioned ballpark that we can just stand back and not worry about anything else," Marlins president David Samson told reporters last week. "We want to win. We want to win every year. We want to build a dynasty. We want to be around for a long time. We want this ballpark to be different."

Guillen currently is in the national spotlight as an analyst for ESPN during the World Series.

But as soon as the World Series is over is when preparation begins for next year.

The day after the World Series, eligible players can formally file for free agency. There is a five-day window in which players may exclusively negotiate with their 2011 teams. After that, they are free to talk with all 30 clubs.

The Marlins are expected to be active on the free-agent and trade fronts.

"Players are going to go where they feel comfortable and where the money is," Guillen said. "But players like to play for me. Maybe two or three guys that don't, because they don't [go about their business] the right way. But if you play for me, you're going to have fun. You'll have fun.

"When the players appreciate who you are and what you do, that gives me more satisfaction than anything else. That's the manager's goal."