CHICAGO -- The Cubs announced Thursday the sale of the Cubs' 9-Game Pack, featuring tickets to 2012 matchups against the Red Sox, Cardinals and cross-town rival White Sox.

Sales begin Jan. 20 at 10 a.m. CT on cubs.com.

Fans can customize their nine-game package, similar to the Cubs' Pick 13 Plan offered last year. The new nine-game package contains four fewer games per package, but provides more games to select from when purchasing, including additional weekend games. Prices start at $170 before taxes and fees for a Cubs' 9-Game Pack in the upper deck reserved outfield section.

Other matchups featured include the series with the newly renamed Miami Marlins, the National League East champion Phillies, the NL West champion D-backs, and Central Division rivals such as the Brewers and Reds.

"The Cubs' 9-Game Pack is the first chance for fans without season tickets to catch many of the most exciting matchups of the 2012 season," said Cubs chief marketing officer Wally Hayward, who added they changed the format based on customer feedback.

The new ticket package marks the beginning of the "Baseball is Better" advertising campaign created by The Brooklyn Brothers, a New York agency, which developed the concept based on president of baseball operations Theo Epstein's remarks at his introductory news conference.

The nine-game package will include both the bleachers and the reserved seating bowl at Wrigley Field. Fans must order the same number of tickets for each of the nine games in their package. Tickets must be purchased online through cubs.com, although questions may be directed to the Chicago Cubs Ticket Office at (773) 404-4242.