GLENDALE, Ariz. -- An unidentified bidder for the Dodgers and Dodger Stadium has raised the possibility of selling naming rights to the 50-year-old ballpark, according to the Los Angeles Times, although it is not known if it was one of the five currently contending bidders.
Citing unnamed sources, the report said the investment bank marketing the bankruptcy sale has listed naming rights for the stadium among "value creation opportunities."
Selling naming rights was part of the original business plan of current owner Frank McCourt, but it never happened as there were concerns of a backlash, or that the public would ignore a new name, because the ballpark has never been known as anything other than Dodger Stadium.
McCourt bought the club, stadium and surrounding property for $430 million in 2003. The club and stadium are expected to bring $1.5 billion or more. McCourt intends to retain the surrounding property and parking lots.
Ken Gurnick is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.