08/28/2008 5:22 PM ET
Star-studded ads promote postseason
'There's Only One October' campaign launches today
By Ben Apatoff / MLB.com
What do "American Idol" judge Randy Jackson, Oscar-winning actor Timothy Hutton, "Are You Smarter than a Fifth Grader?" host Jeff Foxworthy and "Family Guy" cartoon character Stewie Griffin have in common?
All of them are participating in "There's Only One October," a new ad campaign promoting Major League Baseball's postseason set to run on FOX and TBS.
The ads, part of MLB's largest-ever postseason campaign, feature each celebrity at a computer, narrating a blog entry that reflects their star persona and their enthusiasm for the playoffs. The celebrities' thoughts are interspersed with footage celebrating prominent moments in postseason history.
One such ad stars "FOX NFL Sunday" prognosticator Frank Caliendo impersonating President George W. Bush in a discussion of the Chicago Cubs' chances in the postseason.
Caliendo's dialogue plays over images of the Cubs' controversial Game Six loss in the 2003 National League Championship Series. Another Caliendo ad shows the actor impersonating NFL broadcaster John Madden, speculating on the differences between preseason and postseason games.
"It's very cool to be associated with Major League Baseball," Caliendo said. "My dad was a Minor League player in the White Sox organization, and now I get to tell him I made it to the big leagues."
Foxworthy, an avowed Atlanta Braves fan, said he's similarly excited.
The stand-up comic plays off of his famous "You know you're a redneck if ..." routine in a spot that chronicles fans' postseason experiences with a "You know you're a fan of October if ..." rejoinder.
The spot ends with Foxworthy paraphrasing the name of his hit game show by stating, "Even a fifth grader knows, 'There's Only One October.'"
Other celebrities appearing in the campaign include actor Rick Gonzalez ("Old School," "War of the Worlds") and Blue Collar Comedy Tour staple Bill Engvall. Gonzalez, a vocal baseball fan who hosts the popular "October Gonzo" blog right here at MLB.com, will appear in spots throughout the season, including a series of ads in September that feature well-known Major League stars.
"I am a huge baseball fanatic, a season ticket-holder of the Angels, and have played baseball and followed it my whole life," Engvall said. "So for me to be able to be a part of this campaign is like me getting a chance to put on a uniform again, smell the grass and hear the crack of the bat. The baseball postseason is the most exciting time of the year. It is pure adrenaline."
Ben Apatoff is an Associate Reporter for MLB.com/Entertainment. This story was not subject to the approval of Major League Baseball or its clubs.