05/20/2004 6:04 PM ET
2004 Pepsi retail All-Star Balloting Program begins May 24 at Wal-Mart stores
Retail balloting for the 75th Midsummer Classic available exclusively at 3,200 Wal-Mart stores nationwide
The 2004 Pepsi Retail All-Star Balloting Program, the final phase of the Major League Baseball All-Star Game balloting program, will begin on Monday, May 24 exclusively at Wal-Mart stores, it was announced today.
Fans will be able to vote for the eight position players from each League who will start the 75th Major League Baseball All-Star Game at more than 3,200 Wal-Mart stores nationwide from May 24 - June 21. Pepsi and Wal-Mart will support the 11 million All-Star Game ballots at retail with special All-Star Game promotional signage and in-store video on Wal-Mart TV throughout the balloting period.
Pepsi has sponsored the retail portion of the Major League Baseball All-Star Game balloting program since 1997, and Wal-Mart served as a destination for the Pepsi Retail All-Star Balloting Program in 1998, 1999 and 2000.
For the second consecutive year, the outcome of the Major League Baseball All-Star Game will have an impact on postseason play, as the winning League in this year's All-Star Game will have home field advantage in the 2004 World Series.
"All-Star Balloting is a time-honored tradition among baseball fans, as illustrated by the more than 250 million ballots cast during the past 34 years," said Tim Brosnan, Executive Vice President, Business, Major League Baseball.
"Pepsi is dedicated to bringing the Major League Baseball All-Star Game balloting program to baseball fans outside the ballpark, and by working through Wal-Mart stores nationwide we hope our fans vote early and often for the 16 position players they want to see start the 75th Midsummer Classic in Houston."
"The Major League Baseball All-Star Game brings fans closer to America's national pastime and the game's best players," said John Galloway, director of sports marketing for Pepsi-Cola North America. "We hope to give fans even more involvement through our All-Star Game balloting partnership with Wal-Mart, where virtually anyone who wants to vote can have a say in who takes the field in Houston this year."
The Major League Baseball All-Star Game balloting program is the largest balloting program in professional sports. Fan balloting updates will be announced beginning with the National League on Tuesday, June 1.
Ameriquest in-stadium All-Star Balloting began on April 21 and runs through June 28, with each Club conducting 23 home dates of balloting during that period. Ameriquest online All-Star Balloting at MLB.com, the official Web site of Major League Baseball, and the 30 individual Club sites also began on April 21 and continues through June 30 at 11:59 p.m. EDT.
The 75th Major League Baseball All-Star Game will be played on July 13, 2004 at Minute Maid Park in Houston, TX, and will be televised nationally by FOX Sports and televised around the world by Major League Baseball International, with pre-game ceremonies beginning at 8:00 p.m. EDT. ESPN Radio will provide exclusive, national radio coverage, while MLB.com will provide extensive online coverage and MLB.com Radio will provide exclusive play-by-play coverage of the game on the Internet.
Pepsi-Cola North America (www.pepsi.com), headquartered in Purchase, N.Y., is the $4 billion beverage division of PepsiCo, Inc. (www.pepsico.com) in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Twist, Pepsi ONE, Pepsi Blue, Wild Cherry Pepsi, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mug, Sierra Mist, Slice, Aquafina, SoBe and Dole single-serve juices. The company also makes and markets North America's #1 ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.