01/19/2005 8:00 AM ET
Open casting calls seek out the most devoted MLB fans for new "I Live For This" commercials
Red Sox, Cardinals, Yankees, Astros, Dodgers and Angels fans will be featured
Beginning on Saturday, January 22, Major League Baseball personnel will crisscross the United States, staging open casting calls in search of the most dedicated and entertaining baseball fans. Those lucky fans who most impress the judges will appear in national TV commercials that will present a creative twist to the popular "I Live for This" advertising campaign.
Since being introduced in September 2003, the "I Live for This" campaign has highlighted the passion and intensity Major League Baseball players exhibit for the game of baseball. Now, Major League Baseball is extending that concept by creating six new spots in which baseball fans will have an opportunity to demonstrate exuberance for their teams and express excitement about the 2005 Major League Baseball season.
The new spots will feature fans from six teams that participated in the 2004 postseason, including the Red Sox, Cardinals, Astros, Yankees, Angels and Dodgers. The representative fans from each team will be selected from open casting calls scheduled in each market between January 22 and February 2.
"The 'I Live for This' campaign is about passion for the game of baseball," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "While the original commercials featured our players talking about what drives them to compete at the highest level, Major League Baseball fans also exhibit an extraordinary level of passion for the game they love. This project celebrates the dedication our fans have for their favorite teams and players, thus extending the overall "I Live for This" concept."
Open casting calls at which fans can audition for "I Live for This" commercials are scheduled as follows:
|Red Sox||Saturday, Jan. 22||8 a.m. - 4 p.m.||Fenway Park - Gate D
|Cardinals||Tuesday, Jan. 25||12 - 8 p.m.||Busch Stadium|
|Astros||Thursday, Jan. 27||12 - 8 p.m.||Minute Maid Park|
|Yankees||Sunday, Jan. 30||8 a.m. - 4 p.m.||Yankee Stadium|
|Angels||Tuesday, Feb. 1||12 - 8 p.m. ||Angel Stadium of Anaheim|
|Dodgers||Wednesday, Feb. 2||12 - 8 p.m.||Dodger Stadium|
Fans can log onto MLB.com, the official Web site of MLB, or any of the six individual team Web sites for additional information about the open casting calls. In addition, media advisories will be distributed with detailed information about each casting call.
MLB will support the open casting calls with print advertisements in each market as well as broadcast promotions urging fans to audition. The six finalists will be flown to Miami in mid-February to shoot the new commercials.
Additional details about the entire 2005 "I Live for This" campaign will be announced at a later date.