07/31/2007 3:00 PM ET MLB, Yankees, city of New York unveil the official 2008 All-Star Game logo

The official 2008 All-Star Game logo was unveiled today at Yankee Stadium. MLB Headlines • Bucs win Jones case, make deal with McGehee • Justice: Trade market could heat up with weather • Robinson powerful force as player-manager • Dodgers bidders to meet with MLB committee • Spencer: Giants busting with joy to have Posey back • Hamilton 'trying to do the right thing' • MLB.TV ready to play ball for 10th season • Fantasy preview | Spring Training report dates • More MLB Headlines ADVERTISEMENT

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Those in attendance prior to New York's game against the Chicago White Sox to discuss 2008 All-Star Summer were the Mayor of New York, the Honorable Michael R. Bloomberg; MLB President & Chief Operating Officer Bob DuPuy; Yankee executives Hal Steinbrenner, Randy Levine and Lonn Trost; past Yankee All-Stars Yogi Berra and Ron Guidry; and veteran Yankee All-Stars Derek Jeter and Hideki Matsui.

The official logo of the 2008 All-Star Game is traditional and simple in nature, symbolic of the Yankee franchise, and incorporates the club's signature pinstripes and the architectural element of the famed Yankee Stadium façade. The colors of the 2008 Midsummer Classic will reflect the club's navy and white.

"The All-Star Game is always special, but the opportunity to celebrate our national pastime during the final year of Yankee Stadium is extraordinary," DuPuy said. "All of the events surrounding 2008 All-Star Summer promise to give the fans of the metropolitan area a memorable baseball experience. We look forward to partnering with the Yankees and the City of New York in order to deliver an All-Star Game that will serve as an appropriate farewell to this great cathedral of our game."

"Major League Baseball hit a home run by selecting Yankee Stadium as the site of 2008 All-Star Game - and the City has plenty of reasons to cheer, as All-Star Week will pump nearly $150 million in economic activity into New York," said Mayor Bloomberg. "The All-Star Game's stylish logo that we unveil today captures the essence of baseball's most successful franchise and the House that Ruth Built, and it is the perfect complement to an event that will write another chapter in the rich tradition of baseball in New York City."

"The New York Yankees embrace this opportunity to showcase the splendor that is Yankee Stadium," said Trost, the Chief Operating Officer of the Yankees. "This stadium was built to hold prestigious events like the Midsummer Classic, and it is the goal of this organization to host an All-Star Game that will provide another memorable and enduring stitch in the fabric of baseball's rich history."

In addition, Walter Iooss, Jr. has been named the official artist of the 2008 All-Star Game. The New York-based Iooss will capture the essence of All-Star Summer in New York City and at Yankee Stadium through his pictorial essays. Iooss, whose shots have appeared on the cover of Sports Illustrated more than 300 times, has covered baseball for decades, including the 61st home run hit by Roger Maris in 1961. A metropolitan area native, Iooss has collaborated on such pictorial-autobiographies as Cal On Cal with Cal Ripken, Jr., and Junior with Ken Griffey, Jr.

The 2008 All-Star Game will be the fourth All-Star Game ever held at Yankee Stadium since its 1923 opening, joining 1939, 1960 and 1977. This will be the eighth time that New York City has hosted the event.

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