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08/14/2007 3:59 PM ET
MLB.com hits a home run with BlackBerry users
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NEW YORK -- MLB Advanced Media LP (MLBAM), the interactive media and
Internet company of Major League Baseball, is working with Research In Motion (RIM) (Nasdaq:
RIMM TSX: RIM) to enable millions of BlackBerry® smartphone users to have one-click access to
MLB.com, the official website of Major League Baseball.
Fans can now download an MLB.com icon to their BlackBerry smartphone, allowing immediate
access to the MLB.com mobile website with a
single click. The MLB.com icon can be
downloaded for free by visiting
http://www.mlb.com from any BlackBerry
smartphone and selecting the "Put this icon on
your BlackBerry home screen" link. (Over-the-air charges may apply.)
"We are excited to partner with an industry
leader such as RIM to provide millions of
BlackBerry subscribers instant access to our
comprehensive mobile content offerings," said
Adam Ritter, Vice President, Wireless, MLB
Advanced Media. "This integration will allow fans streamlined access to the MLB.com mobile site
for the latest scores, standings, statistics, fantasy news and team information from all 30 Major
League clubs wherever and whenever their needs arise."
"BlackBerry customers value the ability to stay connected to a wide range of information in their
personal and professional lives," said Mark Guibert, Vice President, Corporate Marketing at
Research In Motion. "The MLB.com mobile site makes it easier and more convenient than ever for
baseball fans to satisfy their curiosity and stay on top of the game."
About MLBAM
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners
to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the
interactive media and Internet company of Major League Baseball. MLBAM manages the official
league site, www.MLB.com, and each of the 30 individual Club sites to create the most
comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most
complete baseball information on the web, including up-to-date statistics, game summaries,
extensive historical information, and exclusive features about Major League Baseball events and
programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and
collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived
video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video
highlight shows. MLB.com offers more live events on the Internet than any other website in the
world.
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