10/22/2007 4:01 PM ET
MLB International and Shanghai Media Group bring World Series to China
Landmark cable television deal extends through the 2009 season
Major League Baseball International (MLBI) and Shanghai Media Group (SMG) reached a
groundbreaking, three-year agreement this season that has significantly increased exposure for Major
League Baseball (MLB) in the People's Republic of China. Through the agreement, a first-of-its-kind
endeavor for MLBI with a local Chinese television partner, the 2007 World Series will be broadcast live in
its entirety on Great Sports, the country's leading cable sports
"As we continue our efforts to expand the game of baseball and
the MLB brand in China, it is vital that we have the necessary partners in place to display the excitement
of the game at its highest level," said Paul Archey, Senior Vice President, International Business
Operations, Major League Baseball. "This partnership with the Shanghai Media Group provides MLB with
a greater platform to showcase its jewel events and deliver comprehensive coverage of the MLB season to
a growing baseball nation."
The agreement was launched in July with coverage of the 2007 All-Star Game and has continued
throughout the second half of the 2007 Championship Season on a weekly basis with a China-specific
edition of "This Week in Baseball." Produced and aired by SMG, the show includes a weekly recap of MLB
action and features segments entitled "Baseball Basics" and "Baseball in China" that highlight the most
important elements of the game and provide viewers with in-depth coverage of the local baseball scene.
"This Week in Baseball" will continue to run through the end of the postseason in its normal time slot on
Fridays at 6:30 P.M. The World Series, MLB All-Star Game and "This Week in Baseball," will air on Great
Sports through 2009.
"As a leading professional sports channel, Great Sports is always delighted to work with giant
international sports associations and organizations," said Mr. Xu Sai, Chief Director of Great Sports
Channel, SMG. "We are so pleased to be the long-term partner of MLB, one of the world's largest sports
leagues, and hope this cooperation will bring more exciting and wonderful sporting events to Chinese
SMG will initiate its coverage of the 2007 World Series on Great Sports with Game One on Thursday,
October 25 at 8:00 A.M. (Shanghai local time). Overall, the 2007 World Series will be broadcast in 229
countries and territories and in 13 different languages via the MLBI world feed.
About MLB International
Major League Baseball International (MLBI) focuses on the worldwide growth of baseball and the
promotion of Major League Baseball and MLB Club trademarks and copyrights through special events,
broadcasting, market development, licensing and sponsorship initiatives. MLBI is committed to
showcasing the world's best baseball talent through international events around the globe. Broadcast in
229 countries and territories, Major League Baseball game telecasts are re-transmitted in 13 different
languages. MLBI executes and supports game development programs targeting players and coaches from
grassroots to elite levels. With an extensive list of marketing partners worldwide, MLBI continues to grow
its position as a leader in the international marketplace. MLBI is supported in its mission through
presences in Beijing, New York, London, Sydney and Tokyo.