04/30/2008 10:56 AM ET
Gillette to sponsor Major League Baseball Rookie of the Month Award
Monthly selection process to include online fan-voting component for the first time
Gillette, a valued business partner of Major League Baseball since 1939, is now the presenting sponsor of the MLB Rookie of the Month Award which recognizes the top performing rookie in both the American League and National League. The MLB Rookie of the Month Award presented by Gillette is an on-going multiplatform marketing campaign involving Gillette, Major League Baseball and Major League Baseball Advanced Media.
Because of Gillette's involvement, fans, for the first time, will have a voice in selecting the Rookie of the Month winners by voting online each month at www.mlb.com/gillette. The online fan vote will represent 20% of the overall vote with the remaining votes coming from team baseball writers and Club broadcasters.
Nominees for the award are determined by on-field statistical criteria. Fans should visit www.mlb.com/gillette throughout the season to access information on the nominees, unique statistics, video clips and exclusive editorial content all focused around the rookie theme.
Voting will begin during the first week of each month to help determine the previous month's winners. Once voting is concluded, Gillette, MLB and MLBAM will announce the winning rookie for each League in a monthly press release and congratulate the winners online at www.mlb.com/gillette.
Gillette will present the award winners with a Rookie of the Month trophy following the announcement and make a donation to a charitable organization in the award recipient's name.
Fred Lynn (1975 AL Rookie of the Year) is conducting a Satellite Media Tour in New York today to help launch the program. Beginning at noon on Monday, May 5th fans can visit www.mlb.com/gillette and vote for April's winners of the MLB Rookie of the Month Award presented by Gillette. Each voter will be automatically entered for a chance to win a trip to the 2008 MLB All-Star Game at Yankee Stadium or to a game of the 2008 World Series, depending on the month of entry. On Friday, May 9th, the world will be introduced to the first monthly winners of the MLB Rookie of the Month Award presented by Gillette.
Gillette continues to make significant media commitments to national Major League Baseball rightsholders, This Week In Baseball presented by Aquafina, produced by Emmy award-winning Major League Baseball Productions, and to MLB Jewel Event publications created by MLB Properties. Gillette is also a participating sponsor of DHL All-Star FanFest, the interactive baseball theme park that opens Major League Baseball All-Star Week. This year, DHL All-Star FanFest will take place at the Jacob K. Javits Center in New York City from Friday, July 11th through Tuesday, July 15th where Gillette will unveil their brand new MLB-themed All-Star Shower & Shave attraction.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
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About MLB Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offered more live events on the Internet than any other website in the world.