10/14/2008 3:50 PM ET
Minnesota Twins set television records in 2008
Twins Post 9.2 Percent Rating Increase on FSN North in 2008; July 29 Telecast Earns Highest Rating in FSN North History; Seventeen Games with 10.0 Rating or Higher Most Ever on FSN North
The Minnesota Twins and FSN North announced that the team had a record-setting year in television during the 2008 season. The Twins drew the third highest viewership of all Major League Baseball teams with an average rating of 7.47, an increase of 9.2 percent over the 6.8 average rating in 2007.
According to Nielsen Media Research, the team's all-time season high ratings average on FSN on in 2008 surpassed its previous 6.7 rating average in 2006 and 6.6 average in 2005.
Seventeen Twins games posted a rating of 10.0 or higher on FSN North in 2008, which was the most in one season ever on the network.
The Twins-White Sox telecast on July 29, earned a 13.73 rating, making it FSN North's highest-rated telecast of the season and highest rated telecast in FSN North history.
Pre- and post-game shows on FSN North also drew record high numbers during the 2008 season. Qwest Twins Live pre-game shows earned a 1.17 average rating, an increase of 16% over 2007 while post-game shows earned a 2.72 average rating, an increase of 37% over last season.
"This has been an incredible television year for the Twins," said Dave St. Peter, Twins president. "Thanks to our fans throughout Twins Territory who helped make 2008 a successful year for the Minnesota Twins and FSN North."
In the Minneapolis St. Paul market, 16,655 households represent one rating point. That means-on-average-nearly 125,000 households tuned in Twins games on a nightly basis during the 2008 season.
FSN North reaches more than 3 million homes throughout Minnesota, Wisconsin, Iowa and North and South Dakota and telecasts nearly 2,600 hours of locally produced programming per year. The Emmy Award-winning regional sports network provides comprehensive coverage of MLB's Minnesota Twins and Milwaukee Brewers, the NBA's Minnesota Timberwolves and Milwaukee Bucks, the NHL's Minnesota Wild, and the WNBA's Minnesota Lynx as well as the University of Minnesota and University of Wisconsin athletic events.