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02/27/2009 7:56 AM ET
Marlins To Support "Tobacco Free Florida Week" Statewide Campaign
Team Encourages Fans To Be "Tobacco Free" During Marlins vs. Cardinals Spring Training Game on March 1
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As part of the upcoming "Tobacco Free Florida Week" statewide campaign, the Florida Marlins are set to host and support a series of "tobacco free" initiatives during the Marlins vs. Cardinals Spring Training game on March 1 at Roger Dean Stadium. The "tobacco free" program is designed to promote smoke-free living while reminding tobacco users of programs and support that are available to help their habits.
On Sunday, March 1, the Florida Marlins will incorporate several creative Tobacco Free Florida messaging platforms into their game presentation in-stadium. One of the more unique will be the placement of "skeleton fans" in prominent seat locations at Roger Dean Stadium. The program will also include:
- Distribution of Ricky Nolasco Tobacco Free Florida magnets at the stadium gates.
- Tobacco Free Florida display area on the plaza.
- Two skeletons in the lower bowl seating sections of Roger Dean Stadium.
- Two additional information tables at the first base entrance and third base entrance to encourage fans to pledge not to smoke, dip or chew.
- Roger Dean Stadium staff to wear pins and buttons.
- Opportunity to run the bases for those fans who place pledges at the official information booths.
Florida Governor Charlie Crist has proclaimed February 27 through March 7 as Tobacco Free Florida Week. In partnership with FOX Sports Florida and Sun Sports, pro and college teams around the state are rallying behind the campaign. Throughout the week, Tobacco Free Florida will be the focal point of eight sporting events for the following teams: Orlando Magic (2/27 on FOX Sports Florida), Florida State University men's basketball (2/28), Florida Marlins (3/1), Miami HEAT (3/2 on Sun Sports), Tampa Bay Rays (3/3), Florida Panthers (3/5 on FOX Sports Florida), Tampa Bay Lightning (3/6 on Sun Sports) and University of Florida men's basketball (3/7).
Smoking is responsible for upwards of 29,000 deaths in Florida each year, and thousands more suffer from cancer, heart disease and other chronic diseases related to tobacco use and second-hand smoke. Nearly one out of every five adults smokes, and 28.8 million packs of cigarettes are bought or smoked by youth in Florida each year.
To pledge to be tobacco free, visit www.tobaccofreefloridaweek.com.
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