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06/10/2009 1:15 PM ET
MLB.com At Bat 2009 named winner of Apple design award
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MLB.com, the official website of Major League Baseball, announced that At Bat 2009, its interactive application designed exclusively for iPhoneTM and iPod® touch, was selected as a winner of an Apple Design Award in the iPhone™ Developer Showcase category. The award was announced on Tuesday night during ceremonies at Apple's annual Worldwide Developers Conference in San Francisco.

Apple's Design Awards recognize technical excellence, innovation, and outstanding achievement in iPhoneTM and Mac® software development. Each year, winning products set new standards for usability, performance, technology integration and adoption.

This award represents the second premier honor bestowed upon MLB.com At Bat 2009 in the past two weeks, as the application also was named Best in Sports Technology at the 2009 SportsBusiness Journal Awards on May 28 in New York.

The application offers live audio broadcasts without blackout restrictions, a continuously updated scoreboard, MLB.com Gameday™ functionality, real-time video highlights and Condensed Games, a short-form video recap of the most important hits, pitches and outs of every game.

MLB.com At Bat for the 2009 baseball season, including the entire postseason, is available for a one-time fee of $9.99 from Apple's iTunes App Store on iPhoneTM and iPod® touch or at www.itunes.com/appstore/. It remains the top-selling sports application and also ranks among the top 100 overall paid applications more than two months after becoming available.

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