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02/18/2010 11:16 AM ET
Bloomberg, MLB.com launch advanced baseball analytics product
BLOOMBERG SPORTS™ Fantasy Tools on MLB.Com Are Now Available At MLB.com/BLOOMBERGSPORTS
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New York, February 18 - Bloomberg L.P. and MLB.com have unveiled the most comprehensive online statistical tool for fans that a sport has ever seen. Starting today, baseball fans and fantasy players can access BLOOMBERG SPORTS™ fantasy tools on MLB.com, a compelling state-of-the-art statistical tool from Bloomberg, the global leader in analytics that gives fans the ability to analyze and follow real-time statistics and trends of their favorite teams and players. A product demo and complete subscription purchase information can be found at MLB.com/Bloombergsports.

BLOOMBERG SPORTS™ fantasy tools on MLB.com consist of two products: "The Draft Kit" and "In-Season Tools." These two products give fans the most powerful capability to prepare and conduct their fantasy draft and make replacements, trades and other decisions for their fantasy teams during the season. The season update tool also will give the casual fan the ability to explore added features and insights about all their favorite players and teams.

Some of the key differentiators for BLOOMBERG SPORTS™ Fantasy Tools on MLB.com include:
  • Interactive draft tools that allow the consumer to create and track player lists.
  • Complete, easy to navigate information on every player, including all career data, key splits and the ability to chart customizable stats to see critical trends needed for decisions.
  • The best match-up projections and player comparison tools ever built.
  • The most compelling, up-to-date and customizable charts, graphs and other visual tools.

"We are very excited to deliver to sports fans the benefits of Bloomberg's core competency -- an unparalleled ability to collect, analyze, display and distribute information in a way that allows users to easily access and act on it," said Daniel L. Doctoroff, president of Bloomberg L.P. "Our collaboration with MLB.com brings together the technology innovations of Bloomberg with the deep knowledge store of Major League Baseball, to give both the fantasy player and the casual fan Bloomberg-caliber analytics for the first time."

"This partnership makes the universe of baseball analytics and stats accessible in a customizable, easy-to-use online system," said Dinn Mann, Executive Vice President, Content, Editor-in-Chief, MLB.com. "Blending Bloomberg's ingenuity with our detailed, official data has led to this, an interactive product designed to address every fan's appetite for information, from a draft kit and roster management tools to queries that spark and settle debates."

In addition to the consumer product launched today, Bloomberg and MLB.com also have created The BLOOMBERG SPORTS™ professional product, which will provide baseball clubs with a secure, virtually unlimited set of analytical functions that will assist them in personnel evaluation and performance matchups. It was introduced to the clubs at the Baseball Winter Meetings in December 2009 on a trial basis, and is being tested by a majority of the 30 clubs.

Fans may purchase the draft kit for $19.95, the season product for $24.95 or a combination of both for a special package price of $31.95. More details are available at MLB.COM/BLOOMBERGSPORTS and BLOOMBERGSPORTS.COM.

About Bloomberg
Bloomberg is the world's most trusted source of information for businesses and professionals. Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the BLOOMBERG PROFESSIONAL® service and multimedia platforms. Bloomberg's media services cover the world with more than 2,200 news and multimedia professionals at 146 bureaus in 72 countries. The BLOOMBERG TELEVISION® 24-hour network delivers smart television to more than 240 million homes. BLOOMBERG RADIO® services broadcast via SIRIUS XM Radio and 1worldspaceTM satellite radio globally and on WBBR 1130AM in New York. The award-winning monthly BLOOMBERG MARKETS® magazine, Bloomberg BusinessWeek magazine and the BLOOMBERG.COM® financial news and information Web site provide news and insight to business decision-makers. For more information, please visit http://www.bloomberg.com.

The BLOOMBERG PROFESSIONAL service and data products are owned and distributed by Bloomberg Finance L.P. (BFLP) except that Bloomberg L.P. and its subsidiaries (BLP) distribute these products in Argentina, Bermuda, China, India, Japan and Korea. BLOOMBERG and BLOOMBERG NEWS are trademarks and service marks of Bloomberg Finance L.P., a Delaware limited partnership, or its subsidiaries. All rights reserved.

About Major League Baseball Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com,and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video webcasts and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming and complete blogging capabilities. MLB.com offers more live events on the Internet than any other website in the world.

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