07/09/2010 8:49 PM ET
Major League Baseball International inks three new broadcast deals in advance of the 81st MLB All-Star Game in Anaheim
MLBI's originally-produced broadcast of the 2010 Midsummer Classic will reach more than 200 countries and territories around the world
Major League Baseball International (MLBI) has renewed agreements with broadcasters in Korea (OBS) and Mexico (Televisa), as well as with pan-regional Asian broadcaster ESPN Star Sports (ESS), allowing fans in these baseball-crazed regions to catch all of the action of the 2010 All-Star Game. MLBI, which will utilize its own production team and facilities for the 2010 All-Star Game telecast, will broadcast the Midsummer Classic in 20 languages to 219 countries and territories around the world, as well as to the more than one million United States and Canadian Armed Forces personnel stationed around the world and aboard ships-at-sea via the American Forces Network and the Canadian Armed Forces Network.
"Major League Baseball partners with broadcasters around the world to ensure that not only the All-Star Game but the entire MLB Championship Season is televised for our passionate fans," said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball. "Our deals with ESS, OBS and Televisa put MLB games on network leaders in each of their respective markets."
Along with MLB International's broadcast of the All-Star Game, television crews from ESPN International (worldwide), American Forces Network (worldwide), Fox Sports (Latin America), Guangdong TV (China), Rogers Sportsnet (Canada), TDS (Curacao), RPC (Panama), Fox Sports en Español (Puerto Rico), Fuji TV (Japan) and NHK (Japan) will be on hand to cover the game in Anaheim.
There are 25 foreign-born players - including eight of the 17 starting position players - on the American and National League rosters for the 2010 MLB All-Star Game, hailing from seven different countries and territories including Canada, Dominican Republic, Japan, Mexico, Panama, Puerto Rico, and Venezuela.
These deals increase MLB's roster of worldwide television and radio partners to 100 broadcasters across all seven continents. For the 2010 season, OBS will televise five to seven live regular season games each week across its over-the-air, cable and satellite networks, as well as the All-Star Game and the entire postseason. Major League Baseball's new deal with Televisa will bring baseball back to the over-the-air leader in Mexico beginning with the 2010 All-Star Game, and including weekly regular season games and the postseason. MLB's extension with ESS through the 2013 season continues a relationship that first began in 1995; ESS will broadcast 10 live regular season games, the State Farm Home Run Derby, the All-Star Game and each game of the postseason across Asia (excluding Japan and South Korea).
About the MLB World Feed
Each year for the All-Star Game, League Championship and World Series, Major League Baseball International (MLBI) produces a completely independent world feed in both HD and standard definition for television broadcast partners around the world. Producing this world feed allows MLBI and international announcers to focus more on international players and provide information that is especially interesting to a worldwide audience, while providing broadcasters around the world with a feed that is clean of in-game promotions and branding from other networks. Announcers Gary Thorne and Cy Young Award-winner and three-time All-Star Rick Sutcliffe will call this year's All-Star Game for MLB International. Thorne is in his 25th season of play-by-play coverage of MLB and his fourth with the Baltimore Orioles. He has broadcast seven World Series and this will be his thirteenth All-Star Game broadcast for Major League Baseball International. Sutcliffe has worked as a broadcaster for MLB International's postseason telecasts since 2004, and has served as an ESPN Major League Baseball Analyst since 1999. MLBI has produced its own telecasts of MLB Jewel Events since 1992.
About MLB International
Major League Baseball International (MLBI) focuses on the worldwide growth of baseball and the promotion of Major League Baseball and MLB Club trademarks and copyrights through special events, broadcasting, market development, licensing and sponsorship initiatives. MLBI is committed to showcasing the world's best baseball talent through international events around the globe. Broadcast in 219 countries and territories, Major League Baseball game telecasts are re-transmitted in 20 different languages. MLBI executes and supports game development programs targeting players and coaches from grassroots to elite levels. With an extensive list of marketing partners worldwide, MLBI continues to grow its position as a leader in the international marketplace. MLBI is supported in its mission through presences in Beijing, New York, London, Sydney and Tokyo.