The 2010 World Series ratings are continuing to grow despite facing the toughest television competition of any major sports championship.
Last night's viewership of 15.54 million viewers was the highest total so far for the Series and brought the average household rating to 8.3. The average viewership of 14.12 million for the Series through four games is an increase of +8% when compared to the 2008 World Series which had teams of similar combined market size.
In addition, the two cities that have never seen a World Series victory continue to watch in record fashion. San Francisco registered a 36.3 household rating which is nearly identical to Game 2 of the World Series which drew a 36.4, the highest rated baseball game in the market since Game 7 of the 2002 World Series. In Dallas, last night's game averaged a 31.5 household rating, which ranks as the second most watched Rangers game ever in the market behind Game 1.