09/12/2011 7:40 PM ET
La Gran Fiesta Viva Los Dodgers presented by Coca-Cola, Hyundai and Time Warner Cable is this Saturday, Sept. 17
LOS ANGELES -- The Los Angeles Dodgers will present their 14th annual Hispanic heritage celebration La Gran Fiesta Viva Los Dodgers presented by Coca-Cola, Hyundai and Time Warner Cable this Saturday, September 17 starting at 2 p.m. prior to the 7:10 p.m. game against the Pittsburgh Pirates.
La Gran Fiesta Viva Los Dodgers will include live music from Grammy award-winner Lupillo Rivera, Nortec Collective Presents Bostich + Fussible, Very Be Careful and 3BALLMTY. KCRW 89.9 FM DJ Raul Campos will also provide entertainment.
Composer and singer of Mexican corridos Lupillo Rivera was born in Jalisco, Mexico, raised in Long Beach and was the first Los Angeles-based Mexican musician to sell out the Gibson Ampitheatre. In 2010, Rivera won the 2010 Grammy for best Banda album for Tu Esclavo y Amo.
Nortec Collective Presents Bostich + Fussible is a fusion of Norteño and Techno that combines the style of electronica music with samples from traditional forms of Mexican music. Comprised of two members of the Nortec Collective, Bostich (Ramón Amezcua) and Fussible (Pepe Mogt), their new album Bulevar 2000 is Grammy-nominated. In the past year, they've played high-profile US stages including Bonnaroo, Outside Lands and the Central Park Summer Stage as well as internationally with stops including Sweden, Germany and Australia.
Los Angeles band Very Be Careful will also perform. This group with a Caribbean soul and a California heart has played at Austin's SXSW, Germany's 2006 World Cup tour, London's Glastonbury Festival and locally at Silver Lake's Sunset Junction Street Fair, just to name a few bookings. 3BALLMTY is comprised of up and coming producers Erick Rincon, Sheeqo Beat, and DJ Otto from Monterrey, Mexico that collectively create sounds that combine electronica music with Latin, Tropical and Cumbia influences. DJ Raul Campos of KCRW a native Angeleno will be on site to bring to the Viva stage the sounds of his weekly show heard on 89.9 FM from 10 p.m. to midnight, an assortment of funky beats, underground rhythms and Latin melodies.
Several Dodger partners will be on site in Lot 6 with family-friendly activities and giveaways. Coca-Cola will have the Coke Zero Chill Lounge with free samples of Coke Zero and 76, AAA, Bally Total Fitness, Bud Light, Jack Daniels, Jiffy Lube, Kaiser Permanente, O'Reilly, Metro PCS, Miller Lite, Sparkletts, Staples and Welk Resort Group will also partake in La Gran Fiesta Viva Los Dodgers. Hyundai Gigante will feature a vehicle display and fans can win prizes and pose for their own Dodger-themed photos. State Farm will have face painting and a pitching inflatable for kids and other family activities. Sanrio® Inc.'s Hello Kitty and her friends My Melody®, Keroppi® and Chococat® will be making an appearance between 3 p.m. and 6 p.m. Two beer gardens will be presented by Bud Light and Miller Lite. Dodger radio partners KABC 790 AM, 95.5 KLOS-FM and Univision Radio's KTNQ 1020 AM will also participate.
Former and current Dodgers will be scheduled to meet and sign autographs for fans at the Dodgers autograph tent including relief pitcher Javy Guerra. Dodger legend Ron Cey will sign autographs for fans in the Time Warner Cable booth from 4:30 p.m. to 5:50 pm.
As part of the Dodgers' month-long initiative Social September and in celebration of La Gran Fiesta Viva Los Dodgers, Guerra will give away backstage passes to the event and tickets for field level seats near the bullpen for Saturday's game. Guerra, the son of Mexican immigrants and a key contributor to the Dodger bullpen this season, made a special appearance at "Viva Los Dodgers Day" in August and consequently asked to be involved with La Gran Fiesta Viva Los Dodgers. Fans can partake in both giveaways, get details directly from Guerra as he makes his way through La Gran Fiesta Viva Los Dodgers and find out where to meet him this Saturday by following his Twitter handle @JavyGuerra54 and @dodgers starting this Thursday.
La Gran Fiesta Viva Los Dodgers will take place in Lot 6 starting at 2 p.m. The event is free for fans holding a ticket to Saturday's game. Tickets must be presented for admission and can be purchased by visiting www.dodgers.com/viva, www.losdodgers.com.viva or by calling 866-DODGERS.
La Gran Fiesta Viva Los Dodgers is the culmination of a season-long series of family-friendly events celebrating Latino culture in Los Angeles. Each season, more than 800,000 Latino fans attend Dodger games and represent 42% of the Dodger fan base.