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07/30/07 8:57 PM ET

Holliday earns Player of Week honors

Rockies slugger batted .364 with four homers, 10 RBIs

For years, hitters in Colorado toiled in relative obscurity, consistently overlooked because of the ineptness of the team and the stereotype that their numbers were inflated only because of Coors Field.

In recent times, however, that's started to change. For one, Coors isn't quite the offensive haven it used to be. But more importantly, the Rockies are winning games, possessing a 53-51 record and clawing to within 3 1/2 games of first place in the National League West entering Tuesday's play.

Not surprisingly, one of the primary Rockies gaining in visibility is All-Star left fielder Matt Holliday. Holliday has hit in the No. 3 spot in the lineup and consistently been the catalyst for the Colorado offense. That's particularly been true over the past week, with Holliday hitting .364 (8-for-22) with four home runs, two doubles, 10 RBIs and a .481 on-base percentage. Making things even better, the Rockies won in four of those six games.

For those efforts, Holliday has been named the Bank of America National League Player of the Week for the week ending Sunday.

Holliday was at his best in a week when the Rockies needed it most, facing off with division rivals San Diego and Los Angeles. In this past Wednesday's series finale with the Padres, he carried the Rockies to a series-clinching win, going 4-for-4 with a homer, two doubles and a walk. Holliday entered that game hitting just .221 in July, but he turned that around in dramatic fashion.

"I've battled some rhythm problems and some timing, but I felt a lot better," Holliday said after the game.

And in Sunday's win to capture a series against the Dodgers, Holliday was 2-for-3 with a home run and three RBIs.

Holliday's week is the continuation of an amazing season in which he's batting .332 with 20 homers and 84 RBIs. It's the third time in his career he's won the National League Player of the Week and the first in 2007. For his award, he will receive a Tourneau luxury Swiss timepiece.

Ben DuBose is an associate reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.