07/15/08 1:09 AM ET
MLB rolls out Red Carpet Parade
Icing on All-Star Week cake set for 1-3 p.m. ET on Tuesday
By Mark Newman / MLB.com
Just wait until you see the parade.
More than one million spectators are expected to line Sixth Avenue in Manhattan to see more than 110 of baseball's greatest current and retired players star in the fourth annual All-Star Game Red Carpet Parade presented by Chevy, from 1-3 p.m. ET on Tuesday before the 79th All-Star Game at Yankee Stadium.
Sixty-four of the game's current greats -- including Yankees hometown heroes Derek Jeter, Alex Rodriguez and Mariano Rivera -- will be joined for the first time by 49 Hall of Famers scheduled to attend -- including Yogi Berra, Whitey Ford, Goose Gossage and Reggie Jackson -- on the red carpet in flatbed Chevy vehicles.
The most important parade in baseball may be the one held in whichever city wins the World Series, but this one has taken on a life of its own since being introduced as a way to get the players to Comerica Park before the 2005 All-Star Game. The sight of so many Hall of Famers in the vehicles will be pure joy.
"We always talk about creating an 'All-Star moment' for any city, and we can create a million and a half in a moment this time," said Tim Brosnan, executive vice president of business for Major League Baseball. "It's to get people closer to the players they love. How much closer can you get than four feet away? I'd say it's kind of a combination of red carpet and Mardi Gras. [It is] fun for everyone involved."
The All-Star Game Red Carpet Parade will start at 40th Street and Sixth Avenue and end at 58th Street. New York City Mayor Michael Bloomberg will participate in the parade with a group of local baseball players from Boys & Girls Clubs and from the Kips Bay Boys & Girls Club in the Bronx.
FOX will air the All-Star Game Red Carpet Parade presented by Chevy nationally at 7 p.m. ET preceding the 79th All-Star Game, which will be played in Yankee Stadium's final year. The show will be hosted by FOX SportsNet's Chris Rose, and will feature player and celebrity interviews and other special guests.
As part of All-Star Summer, MLB will be conducting the greenest event in its history by partnering with the Natural Resources Defense Council (NRDC) to take a series of measures to limit the event's carbon emissions and be more environmentally friendly. For the All-Star Game Red Carpet Parade presented by Chevy, the players will be traveling on a red carpet made from 100 percent recycled fiber and produced by 100 percent renewable wind and solar electricity. Chevy will be providing FlexFuel Chevy Silverado vehicles for the players and their families.
Additionally, an all-star team of fashion and beauty experts have signed on to dress a group of players' wives exclusively for the Red Carpet Parade. Fashion house Nicole Miller and The Worth Collection will provide dresses and parade attire, and celebrity makeup artist Bobbi Brown will be on-site prior to the parade for beauty treatment and application.
Mark Newman is enterprise editor for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.