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10/03/08 7:04 PM EST

'Blackout' back on for Game 3 of ALDS

Sox encouraging fans to wear black for Sunday's game vs. Rays

ST. PETERSBURG -- An exciting one-day, color-coordinated event now has become a rolling blackout on the South Side of Chicago, as the White Sox bring playoff baseball to U.S. Cellular Field this weekend.

After having great success on Tuesday by encouraging all fans to wear black to the American League Central tiebreaker game against Minnesota, the White Sox have decided not to mess with success and continue this tradition throughout the postseason. The next blackout takes place Sunday afternoon in Game 3 of the AL Division Series with Tampa Bay.

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"There was such a huge demand for the blackout, through e-mails, calls into radio stations and even letters," said Brooks Boyer, the White Sox vice president, chief marketing officer. "The response is amazing.

"Fans often dictate where we go with game operations. The fans clearly want the blackout again, because the reaction was great."

Boyer said there will be one change to Tuesday's blackout, in that fans will be waving white towels instead of black.

"They were purchased and produced weeks ago," said Boyer of the towels. "We will have people in black and with white rally towels, which will produce a cool contrast."

It will be hard to duplicate what the fans and the White Sox produced on Tuesday, with Jim Thome calling it the greatest celebration of his career because of intangibles such as the fan support factored into the equation. Those were the hardcore White Sox fans in attendance on Tuesday, according to Boyer, buying up the tickets in approximately one hour after they went on sale.

But the White Sox hope the same sort of blackout support is shown Sunday, with the exact same wining result.

"There was a solidarity created with the fans and the team," Boyer said. "We want to keep it going."

Scott Merkin is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.