10/20/08 5:31 PM EST
Game 7 underscores triumph for TBS
ALCS matchup most watched MLB contest on TV in 2008
By Steve Gilbert / MLB.com
The network wrapped up its coverage of Major League Baseball's postseason with a classic Game 7 between the Red Sox and Rays on Sunday night. The game delivered a 7.9 U.S. household rating, which made it the most-watched MLB game on all of television during the 2008 regular season and playoffs according to preliminary data from Nielsen Media Research.
The game drew 13,357,000 total viewers, which is the most to watch a game in the history of cable television, eclipsing the 1998 ESPN Cubs-Cardinals game that saw Mark McGwire hit his 61st home run to tie what was then an MLB record.
"Record-breaking performances, extraordinary viewership and tremendous growth across all key demos added up to a winning formula for our coverage of the ALCS," said David Levy, president of Turner Sports. "The Red Sox and Rays treated baseball fans to a classic ALCS and viewers made it a point to tune in to watch this tremendous series. The sports television landscape continues to evolve, and what we witnessed during our ALCS coverage is that on any given night cable programming outdelivers programming on broadcast networks."
For the seven-game series, TBS averaged a 4.6 U.S. household rating and 7,443,000 total viewers. The 2008 ALCS earned 96 percent more persons, 18-34, and 83 percent more persons, 18-49, than the 2007 NLCS, which was also carried by TBS.
Steve Gilbert is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.