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12/08/08 11:51 PM EST

White Sox Reifert wins Fishel Award

Vice president of communications wins prestigious PR award

LAS VEGAS -- Scott Reifert was named the 2008 winner of the Robert O. Fishel Award for Public Relations Excellence during Monday's opening day of the Winter Meetings at the Bellagio Resort and Hotel.

In his 18th season with the White Sox, Reifert, the team's vice president of communications, oversees the club's strategic communications efforts, media services, mass communications functions, branding, public relations activities, community relations initiatives and the team's Web site. Reifert also administers the club's market research initiatives and is a member of the club's advertising committee.

Reifert joined the White Sox in 1991 and became director of public relations in '97. He was named vice president of communications in April 2004.

The Robert O. Fishel Award, named after the longtime baseball executive, goes to the "active, nonuniformed representative of Major League Baseball whose ethics, character, dedication, service, professionalism and humanitarianism best represent the standards propounded by Robert O. Fishel." Fishel Award nominees are submitted by the 30 clubs and league officials. The nominees are voted upon by active past winners, MLB officials and the Baseball Writers' Association of America.

Scott Merkin is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.