07/15/09 4:59 PM ET
Big numbers for All-Star Game, FanFest
Midsummer Classic has largest viewership since 1999
By Alden Gonzalez / MLB.com
The Midsummer Classic from Busch Stadium achieved record results with strong television viewership, Major League Baseball FanFest attendance, extensive sponsorship activity and a visit from U.S. President Barack Obama.
The All-Star Game was seen on FOX by a total audience of 33.6 million viewers -- those who saw all or part of the broadcast -- which marked the largest audience for an All-Star Game since 1999, according to Nielson Media Research. In terms of average viewership, the game drew 14.61 million -- the largest since 2002.
MLB also shattered its attendance record for MLB FanFest with a total of 150,804 -- a 17-percent hike from last year's Midsummer Classic in New York City. One of those fans was honored as the two millionth to attend during the event's 19-year history.
The All-Star Game was seen in 230 countries and broadcast in 17 different languages.
The American League's 4-3 win earned an 8.9 fast national rating and 15 share, which were down slightly from last year.
Ratings were up three percent for the pregame show, which honored the Cardinals' six living Hall of Famers and the 30 PEOPLE All-Stars Among Us, and featured a ceremonial first pitch by president Obama.
MLB Network's Bob Costas landed an interview with Obama that aired immediately after the All-Star Game and is re-airing on the Network in the following days. In its first year covering the All-Star Game, MLB Network provided extensive coverage, featuring interviews with 38 All-Stars, managers and coaches, and performers LL Cool J and Sheryl Crow during the MLB All-Star Red Carpet Show presented by Chevy.
Alden Gonzalez is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.