10/09/09 5:06 PM ET
TBS enjoying postseason boom
Viewership up 15 percent after first two days of play
By Brian McTaggart / MLB.com
The network averaged a 3.1 U.S. household rating over the first two days of the playoffs, which is a 15 percent increase in total viewers from last year. The League Division Series averaged 3.5 million households in the first two days, marking the best two-day average for the start of the Division Series since 2005.
Beginning with Tuesday's tiebreaker between the Minnesota Twins and Detroit Tigers, TBS had its three most-watched primetime nights of the year. TBS saw its most significant growth from last year in the 18-34-year-old adult demographic, which saw a 17 percent bump from 2008.
Game 2 between the Colorado Rockies and Philadelphia Phillies produced a 15.2 rating in Philadelphia and 9.2 in the Denver market. The second game of the St. Louis Cardinals-Los Angeles Dodgers series delivered an 18.3 rating in St. Louis and 6.5 rating in Los Angeles. And Thursday's Game 1 between the Boston Red Sox and Los Angeles Angels had a 13.2 rating in Boston and 8.0 in Los Angeles.
Brian McTaggart is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.