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10/13/09 3:31 PM ET
TBS hits a home run with baseball coverage
Network tallies the best ratings of its 33-year history
By Adam McCalvy / MLB.com
TBS hit a home run with its coverage of Major League Baseball's four Division Series. According to Media Week, the network enjoyed the best ratings of its 33-year history with its coverage of the first-round playoff series, averaging 5.41 million total viewers, per Nielsen live-plus-same-day ratings data. The network also set highs by averaging 2.54 million adults age 25 to 54, 2.46 million viewers 18 to 49 and 1.12 million viewers 18 to 34. According to the report, TBS owned seven of the week's 10 most-watched cable telecasts, including Game 3 of the Yankees-Twins American League DS on Oct. 11, which drew 6.79 million viewers. That series was the most watched among the four DS matchups, averaging 6.63 million total viewers. Baseball boosted TBS' ratings 232 percent over the previous week. TBS' coverage of the National League Championship Series between the Dodgers and Phillies kicks off on Thursday. Coverage of the AL Championship Series between the Angels and Yankees shifts to FOX, beginning on Friday.
Adam McCalvy is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.