© 2011 MLB Advanced Media, L.P. All rights reserved.

06/09/11 10:23 AM ET

MLBAM and ISM launch official online shop of Major League Baseball in Japan.

SPiRE Inc. (with its principal office located in Minato-ku Tokyo, CEO: Tomonori Hayakawa, Securities Identification Code: 4309), its affiliated company International Sports Marketing Co., Ltd. (with its principal office located in Minato-ku, Tokyo, President: Teiji Takagi) and MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball have opened "MLB.JP Shop", the only official licensed online shop for Major League Baseball products in Japan. During the 2011 Major League Baseball Season, International Sports Marketing and MLBAM will donate a portion of proceeds from the sale of items in the MLB.JP Shop to the earthquake and tsunami relief efforts in Japan.

The online shop will feature T-shirts, caps and uniforms of Ichiro, Hideki Matsui, Daisuke Matsuzaka and other Japanese players in Major League Baseball as well as various goods featuring all 30 Major League Baseball Clubs. In the near future, limited items like authentic autographs or signed goods will be available.

Fans can access "MLB.JP Shop" on a PC or mobile phone by following the guidelines below. We are also planning to make the shop available on smart phones.

Manabu Yamada, Director of International Sports Marketing said, "We are extremely pleased to introduce the officially licensed Japanese Language Online Shop of MLB, 'MLBShop.JP', to the fans of Major League Baseball in Japan. We are fully committed to providing the best MLB experience online and hope to expand our business with MLBAM in the future."

"We are excited about partnering with ISM to launch MLBShop.jp, the first-ever web and mobile versions of the official online shop of Major League Baseball in Japan," said Alexander Pigeon, Vice President of International at MLBAM. "Through this partnership with ISM, we are able to provide MLB Fans in Japan with a fully customized Japanese language online shopping experience and efficient local delivery of official MLB merchandise."

This story was not subject to the approval of Major League Baseball or its clubs.