11/25/11 2:02 PM EST
Indians make minor changes to uniforms
By Zack Meisel / MLB.com
The club's traditional home white uniform will feature the usual front script "Indians," but with a two-layer red and navy blue applique. A thin navy blue trim will also outline the collar.
The team's alternate road navy uniform will also sport the front script "Indians," but with a two-layer red and white applique. A thin gray trim will outline the collar.
The Indians removed the colored trim on each side of the buttons that line the center of both jerseys. Also, the drop shadow encompassing the script "Indians" on both uniforms has been removed.
"It's really about brand continuity more than it is about retail," said Kurt Schloss, Indians senior director of merchandising. "That's one of the things we want people to understand. Retail doesn't drive the uniforms. Instead, it's about how we want the brand to look in the marketplace."
The Indians introduced more obvious alterations to their gear before the 2011 season, when they unveiled block Cleveland lettering on their traditional road gray uniform and home alternate cream uniform.
The latest renovations are much more minor.
"It's nothing earth-shattering," Schloss said.
Both the Marlins and Blue Jays have revealed sweeping uniform reformations this offseason.
The Indians' traditional road gray uniform will remain the same. The only adjustment to the home alternate cream uniform will be a slight reduction in font size of the block Cleveland lettering on the front.
"When you have a smaller player, this lettering would look like it's from his chin to his belt," Schloss said.
For this most recent jersey update, the Indians submitted a letter to Major League Baseball in September 2010 requesting a uniform change. The ideas were finalized in March and all uniform submissions were completed in July.
Schloss said he looked at between 50 and 75 examples before settling on a final vision. The latest version will stay in place for the next three years.
"Some examples were looking at different marks, different versions of the block 'C', different scripting, different sizes, with braiding, without braiding," Schloss said. "You look at a bunch of stuff so you can get a better perspective on what you have and how much change you really want to make."
Zack Meisel is an associate reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.