6/12/2013 1:58 P.M. ET
Wine by Design announces wine licensing agreement with Major League Baseball Properties with an MLB All-Star Game wine release
By / MLB.com
Wine by Design (WBD) and Major League Baseball Properties (MLBP) are excited to announce their new relationship to feature limited edition, collectible baseball wines, featuring an exclusive 2013 MLB All-Star Game themed wine, Midsummer Classic, named after the All-Star Game, plus a collection for the San Francisco Giants. The Boston Red Sox collection will be available later this month with plans to expand to more teams throughout the season.
For the 2013 MLB All-Star Game, WBD and MLBP are releasing a premium production of a 2012 Sonoma Cabernet Sauvignon, limited to 1,500 cases. The wine is handcrafted by winemaker Julien Fayard of Le Pich wines. Fayard who has both studied and worked in France and California, specifically Bordeaux, the Loire Valley and Napa Valley, has hands-on experience at wineries such as Lafite Rothschild, Smith Haut Lafitte and Quintessa.
Wine by Design, a lifestyle marketing agency, specializes in creating premium quality yet affordable wines that are individually crafted. MLB fans will now be able to toast their teams with a collection of wines sourced and produced by a variety of top winemakers and producers from some of the best wine regions. The collections are available for purchase at stadiums, events, select retail stores, restaurants and online. The San Francisco Giants collection and MLB All-Star Game Midsummer Classic are available for purchase now, with the Boston Red Sox wine being released on June 19th.
"We are thrilled to offer a new way for our fans to experience the MLB All-Star Game, the biggest sporting event of the summer," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "Starting with the Midsummer Classic and featuring more teams throughout the season, Wine by Design will introduce wines from various producers and winemakers that are tailored to each individual team for fans to enjoy all season long."
For a list of local retailers, and to purchase online visit:
2013 MLB All-Star Game, Midsummer Classic - mlb.com/allstarreserve
San Francisco Giants, Mumm Napa Brut Prestige - sfgiants.com/wine
Le Pich Wines
Le Pich is a brand based out of the Coombsville Appellation in Napa Valley. They produce high quality Cabernet Sauvignon and Sauvignon Blanc sourced from top vineyards throughout the Valley, including their estate vineyard named Teucer in Coombsville. Their winemaker, Julien works in conjunction with Le Pich's vineyard consultant, Steve Matthiasson. Steve has worked for some of the most famous vineyards in Napa including Araujo, Spottswood, and Chappellet. Together Julien and Steve focus on every detail from the farming in the vineyard, to the winemaking and bottling. Visit purlieuwines.com to learn more.
Wine by Design
Wine by Design (WBD) is a lifestyle marketing agency that creates business opportunities and brand loyalty through the world of wine. WBD provides tailored brand experiences, events, limited releases and strategic consulting Founded by Diane Karle, WBD is based in the heart of Napa Valley, one of the most prestigious wine regions in the world, and home to many of its industry's leaders. WBD has cultivated a network of experts which results in targeted business solutions. Visit winebydesignco.com to learn more.
Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
This story was not subject to the approval of Major League Baseball or its clubs.