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A Different Brand of Television Commercial

On February 2 and 3, several A's players and coaches converged on Phoenix Municipal Stadium to shoot this year's round of A's television commercials. The commercials, themed "A Different Brand of Baseball," are designed to demonstrate the personalities and skills of A's players and coaches and show how the A's are unique among Major League Baseball organizations.

Players such as Mark Mulder, Barry Zito and Eric Chavez enjoyed participating in the commercials, understanding that the ads are a key vehicle for generating and maintaining fan enthusiasm. (Plus, the players like to see themselves in humorous commercials.)

Continued »

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Hi-Jinks
Bats? Jermaine Dye doesn't need no stinking bats. Ice Cream is on his mind as he heads to the plate.

Watch now: 56K | 350K

July 28: Mug Root Beer Float Day
Hi-Jinks
Bobby Crosby is oblivious to the fireworks show going on in the dugout.

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5K Fun Run
Find out how the Oakland A's pump themselves up ... for the 5K Fun Run.

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Reggie Jackson Bobblehead
Reggie Jackson: World Series hero .. Hall of Famer .. Six Inches Tall.

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Taco Tuesdays
Erubiel Durazo teaches Bobby Kielty how to order some special tacos.

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Hudson=MC^2
Tim Hudson and Barry Zito talk physics while Hudson takes some warm-up tosses.

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Opening Day
A's Manager Ken Macha ponders which pitcher has "earned" his spot as the Opening Day starter.

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Bazooka
Macha goes to extreme measures in an attempt to sneak one past Chavez at third base - he gives new meaning to why it's called the hot corner!

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Firing Range
Mark Mulder and Zito visit a local firing range and use their own "guns."

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Video Game Rookie
Bobby Crosby falls for a high-tech rookie prank.

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Dugout Phone
Reliever Chad Bradford is uncertain on how the bullpen phone works.

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Screaming Girls
Mark Mulder has a lot of fans when he pitches - and even more when he uses the resin bag.

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Continued From Above

According to A's Vice President for Sales and Marketing David Alioto, "The commercials are fun, but they're also an important marketing tool for us. They can create a lot of buzz when they're done well, and we think this year's spots are going to get a lot of buzz."

An ambitious production agenda had the camera crew slated to film eight television spots in two days. (Shooting a single television commercial for a large corporation often takes weeks.) The A's marketing staff, led by Alioto, and ad agency McCann-Erickson/San Francisco, led by Chief Creative Officer Jeff Huggins, worked together to make the commercials a success. For a complete look behind the scenes of the A's TV commercials, be sure to purchase a copy of Athletics Magazine at your next A's game in April.