Demographics

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Demographics

Demographics

Basic Fan Demographic Information

Source: Scarborough 2011 - Release 2
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Primarily East Bay-Based

County of Residence:

Alameda - 28%
Contra Costa - 20%
Santa Clara - 19%
San Francisco - 7%
San Mateo - 6%
Solano - 6%
Sonoma - 7%
Marin - 3%
Other - 3%

Fans are all ages

Age of Fans:

18-34 - 30%
35-54 - 38%
55 or Older - 32%

67% are College-Educated

Level of Education:

College graduate or higher - 35%
Some college - 32%
High School Graduate or below - 33%

67% of Fans Make $50K+

Household Income:

$100,000 or more - 38%
$50,000 to $99,000 - 29%
$25,000 to $49,000 - 24%
$24,999 or less - 8%

57% of Fans are Married

Marital Status:

Married - 57%
Never married (single) - 28%
Legally separated or divorced - 10%
Widowed - 5%

Fans Skew Slightly Male

A's Fan Gender Breakout:

Men - 64%
Women - 36%

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