Sales and MarketingSteve Fanelli Executive Director, Ticket Sales and Operations Steve Fanelli enters his 13th season with the Athletics organization. He is responsible for all Ticket Sales efforts, Ticket Operations and Services, Premium Seating Services, ticket technology and database management, and game day operations for the Athletics. He also oversees the sales, marketing, and operational efforts for Spring Training at Phoenix Municipal Stadium while working on a number of specialized projects for the organization including MLB Opening Series 2008 in Japan, the annual MLB All Star Game, and MLB postseason ticket operations. Steve and his team are also responsible for implementing many fan-friendly technologies over the past decade designed to increase fan convenience including access control, print@home tickets, digital ticket transfer, mobile ticketing, and stored value technology. During the 2006 postseason, the A's became the first franchise in North America to accept a 2-dimensional bar code delivered to a cell phone for admission to the stadium. Following up mobile delivery, in 2009, the A's under Steve's direction were the first MLB team to complete a ticket transaction from start to finish on a mobile device. Fanelli joined the A's in 1997 after serving as Ticket Manager for the Oakland Football Marketing Association where he worked on closely with Raiders season ticket holders and the team relocation back to Oakland. He is an active member of INTIX and a past board member of BAPTA (Bay Area Professional Ticketing Association). Fanelli earned his Bachelor of Arts degree from the University of Kansas in Business Communications in 1995. He currently resides in San Ramon, with his wife Amanda, and two sons Lucas and Dylan. |
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