Mario Alioto, a member of the Giants front office since 1983, is responsible for all revenue generating areas of the organization. This includes ticket sales and services, luxury suite and premium seat services, sponsorship, media sales, special events and the Dugout Store retail operation. He also is liaison for relationships with the team's TV and radio partners (KNBR Radio, Comcast SportsNet Bay Area, NBC Bay Area and KIQI Radio) and the food and beverage providers at AT&T Park.

During each of his first ten seasons at AT&T Park, Alioto was responsible for overseeing a record breaking sales strategy that has consistently placed the Giants as one of the top sponsorship revenue generating teams in all of Major League Baseball. In 2010, Alioto led the effort that saw more than three million fans come through the turnstiles during the regular season on the team's road to its first World Series victory since moving to San Francisco.

Alioto served as Vice President, Sales & Marketing during the final years at Candlestick Park. He oversaw a promotional lineup in 1999 that included the first ever bobblehead promotion, which has since become one of the most popular premium items in professional sports. Alioto also played an integral role in developing the Charter Seat program and the Winner's Circle sponsorship program as the Giants prepared to build AT&T Park.

Alioto currently a serves on the boards of the San Francisco Chamber of Commerce, the San Francisco Giants Community Fund and the St. Mary's College Board of Regents.

The St. Mary's College graduate lived out every youngster's dream by starting with the organization as a batboy in 1973 and later served as the visiting clubhouse manager prior to moving to the front office.

Alioto resides in Alamo with his wife, Kelly, and their four children, Tony, Dominic, Marco and Giuliana.