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The Season of the Whiff is Back!

Head & Shoulders, the Official Shampoo of Major League Baseball, will once again challenge MLB fans to help earn donations for their local Reviving Baseball in Inner Cities leagues.

How it Works:

  • Head & Shoulders will donate $1 for every strikeout across the 2014 MLB season to MLB's Reviving Baseball in Inner Cities program (RBI)
  • The top seven MLB Clubs* tallying the most #Whiff + @ MLB Club Handle tweets on Twitter will earn a donation to their local RBI league(s) courtesy of Head & Shoulders
  • A total of $40,000 dollars will be donated each month of the MLB regular season to the MLB Clubs finishing in the top 7 of the competition
  • The MLB Club with the most #Whiff + @ MLB Club Handle tweets at the end of the season will earn a bonus $20,000 donation to their local RBI league(s) courtesy of Head & Shoulders
  • The Reviving Baseball in Inner Cities (RBI) program is the MLB youth initiative designed to give young people from urban and underserved communities the opportunity to play baseball and softball, learn important life lessons and the value of teamwork, and encourage academic success.
2014 MLB
REGULAR SEASON
April May June July August September
1st Place $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
2nd Place $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
3rd Place $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
4th Place $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
5th Place $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
6th Place $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
7th Place $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Total: $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
*Minimum of 1,000 tweets to qualify for donations.