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Sponsorship

WE ENERGIES HIGH-ENERGY BREWERS PLAYER OF THE YEAR SWEEPSTAKES
(THE "SWEEPSTAKES")

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. ODDS OF WINNING A MONTHLY PRIZE WILL DEPEND ON THE TOTAL NUMBER OF ENTRIES RECEIVED AS OF THE APPLICABLE MONTHLY DRAWING DATE; ODDS OF WINNING THE GRAND PRIZE WILL DEPEND ON THE TOTAL NUMBER OF ENTRIES RECEIVED FOR THE GRAND PRIZE DRAWING. VOID WHERE PROHIBITED BY LAW. ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND ENTRANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.

ELIGIBILITY: The Sweepstakes is open only to legal residents of Wisconsin, who are eighteen (18) years of age or older at the time of entry. Employees, officers, and directors (including immediate family members (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and members of the same household, whether or not related) of the Milwaukee Brewers Baseball Club, Limited Partnership (the "Sponsor"), the other MLB Entities, Wisconsin Electric Power Company and Wisconsin Gas Company (doing business as We Energies) ("We Energies") and each of their respective parents, affiliated companies, subsidiaries, licensees, distributors, dealers, retailers, printers, advertising and promotion agencies, and any and all other companies associated with the Sweepstakes are not eligible to participate or win a Prize (defined below). The "MLB Entities" shall mean the Office of the Commissioner of Baseball ("BOC"), its Bureaus, Committees, Subcommittees and Councils, MLB Advanced Media, L.P. ("MLBAM" or "MLB.com"), Major League Baseball Enterprises, Inc., Major League Baseball Properties, Inc., the Major League Baseball Clubs ("Clubs"), each of their parent, subsidiary, affiliated and related entities, any entity which, now or in the future, controls, is controlled by, or is under common control with the Clubs or the BOC, and the owners, general and limited partners, shareholders, directors, officers, employees and agents of the foregoing entities. The Sweepstakes is subject to all applicable federal, state and local laws, rules and regulations. Void outside Wisconsin and where prohibited or restricted by law, rule or regulation.

HOW TO ENTER: The Sweepstakes begins 11:59 a.m. Central Time ("CT") on May 5, 2014, and ends at 11:59 a.m. CT on September 7, 2014 ("Sweepstakes Period"). The Sweepstakes Period shall consist of four (4) separate and distinct entry periods (each a "Monthly Entry Period"). Each Monthly Entry Period and drawing date for each such Monthly Entry Period (each a "Monthly Drawing Date") are as set forth in the chart below. All entries must be received by the date and time listed below to be eligible for the applicable drawing. There are two (2) ways to enter: online and mail. No other method of entry will be accepted. Limit one (1) entry per person, per e-mail address and per household per Monthly Entry Period, regardless of method of entry. Additional entries beyond the specified limit will be void. Eligible entries to any Monthly Entry Period that do not win will automatically carry over and be entered into the subsequent Monthly Entry Periods, if any. In addition all eligible entries during the Sweepstakes Period will automatically be entered in the Grand Prize Drawing (defined below). Limit four (4) entries per person, per e-mail address and per household for the Grand Prize Drawing, regardless of method of entry.

Monthly Entry Period Monthly Entry Period begins Online entries must be received by Mail-in entries must be postmarked by Mail-in entries must be received by Monthly Drawing Date Number of Prizes to be Awarded
"May RBI" May 5, 2014 at
11:59 a.m. CT
May 19, 2014 at
11:59 a.m. CT
19-May-14 23-May-14 23-May-14 Thirteen (13)
"June RBI" May 19, 2014 at
12:00 p.m. CT
June 19, 2014 at
11:59 a.m. CT
19-Jun-14 23-Jun-14 23-Jun-14 Fourteen (14)
"July RBI" June 19, 2014 at
12:00 p.m. CT
July 21, 2014 at
11:59 a.m. CT
21-Jul-14 25-Jul-14 25-Jul-14 Eleven (11)
"August RBI" July 21, 2014 at
12:00 p.m. CT
August 21, 2014 at
11:59 a.m. CT
21-Aug-14 25-Aug-14 25-Aug-14 Fourteen (14)

1. Online Method: During any Monthly Entry Period go to brewers.com/WeEnergies and click on the Sweepstakes banners, buttons and/or links to access the online entry form for the Sweepstakes. By successfully transmitting a completed online entry form as directed, including your vote for the "High Energy Player of the Year," you will receive one (1) entry in the Sweepstakes. All information submitted online by entrants is subject to, and will be treated in a manner consistent with, MLB.com's Terms of Use accessible at: http://mlb.mlb.com/mlb/official_info/about_mlb_com/terms_of_use.jsp and Privacy Policy accessible at: http://www.mlb.com/privacy. Entrants must fully complete and submit all non-optional data requested on the online entry form to be eligible. Incomplete and/or inaccurate entries are void. All online entries must include a valid e-mail address for the entrant. Online entrants to the Sweepstakes may be given the option to receive (a) commercial e-mails from We Energies, Brewers.com and/or MLB.com, and/or (b) mobile text messages and updates from Brewers.com and/or MLB.com; however, eligibility to participate in the Sweepstakes is not dependent upon entrant's consent to receive such e-mails and/or mobile text messages and updates and consenting to receive such e-mails and/or mobile text messages and updates will not impact any entrant's chances of winning. Standard messaging rates apply to mobile text messages and updates. Check with your mobile service provider for more information.

2. Mail-in Method: If you would like to enter the Sweepstakes without having to vote, you may enter the Sweepstakes by hand-printing your full name, address, city, state and zip code, day & evening telephone numbers (including area codes), date of birth and e-mail address (optional) on a 3"x5" postcard and mailing it in a sealed envelope with proper postage affixed to:

We Energies High-Energy Brewers Player of the Year Contest
c/o Milwaukee Brewers Baseball Club
One Brewers Way
Milwaukee, WI 53214

Sponsor will use e-mail addresses provided via the Mail-in entry method for prize notification purposes only; however, eligibility to participate in the Sweepstakes is not dependent upon entrant's provision of this information. Mail-in entries must be postmarked and received by Sponsor by the applicable dates listed in the chart above to be eligible for the applicable Monthly Entry Period, and must be postmarked by September 7, 2014, and received by Sponsor by September 10, 2014, to be eligible for the Grand Prize Drawing. Mail-in entries become the property of the Sponsor and will not be returned. Limit one (1) mail-in entry per envelope.

RANDOM DRAWING:

"Monthly Drawing(s)": On or about each Monthly Drawing Date identified in the chart above, the potential winners of each applicable Monthly Entry Period will be selected by random drawing from among all eligible entries received for the applicable Monthly Entry Period. Subject to verification of eligibility and compliance with the terms of these Official Rules, the potential Monthly Prize winners will be declared the official Monthly Prize winners of the Sweepstakes (each a "Monthly Prize Winner" and collectively the " Monthly Prize Winners"). Odds of winning a Monthly Prize (defined below) depend on the total number of eligible entries received as of the applicable Monthly Drawing Date. Limit one (1) Monthly Prize per person, family or household.

"Grand Prize Drawing": The potential Grand Prize winner will be selected by random drawing on or about September 11, 2014, from among all eligible entries received for the Grand Prize Drawing. Subject to verification of eligibility and compliance with these Official Rules the potential Grand Prize winner will be declared the official Grand Prize winner of the Sweepstakes (the "Grand Prize Winner"). Odds of winning the Grand Prize depend on the total number of eligible entries received for the Grand Prize Drawing. The decisions of Sponsor are final and binding on all matters relating to this Sweepstakes.

PRIZES: Fifty-three (53) Prizes Will Be Awarded as follows:

Monthly Prizes: Fifty-two (52) Monthly Prizes will be awarded. The chart below describes the Prizes to be awarded to Monthly Prize Winners of each Monthly Entry Period (each, a "Monthly Prize" and collectively, the "Monthly Prizes").

Monthly Entry Period Number of Monthly Prizes to be Awarded Monthly Prize Description
"May RBI" Thirteen (13) Four (4) Loge Outfield tickets for Winner and three(3) guests to one (1) regular season Milwaukee Brewers game to be played at Miller Park in Milwaukee, WI on a date to be determined by Sponsor during the month of June 2014 (the "May RBI Prize"). (Approximate Retail Value ("ARV") of each May RBI Prize: $200.)
"June RBI" Fourteen(14) Four (4) Loge Outfield tickets for Winner and three (3) guests to one (1) regular season Milwaukee Brewers game to be played at Miller Park in Milwaukee, WI on a date to be determined by Sponsor during the month of July 2014 (the "June RBI Prize"). (ARV of each June RBI Prize: $200.)
"July RBI" Eleven (11) Four (4) Loge Outfield tickets for Winner and three (3) guests to one (1) regular season Milwaukee Brewers game to be played at Miller Park in Milwaukee, WI on a date to be determined by Sponsor during the month of August 2014 (the "July RBI Prize"). (ARV of each July RBI Prize: $200.)
"August RBI" Fourteen (14) Four (4) Loge Outfield tickets for Winner and three (3) guests to one (1) regular season Milwaukee Brewers game to be played at Miller Park in Milwaukee, WI on a date to be determined by Sponsor during the month of September 2014 (the "August RBI Prize"). (ARV of each August RBI Prize: $200.)

Grand Prize: One (1) Grand Prize will be awarded: One (1) Grand Prize Winner will receive:

  1. Six (6) Diamond Box Infield tickets for Grand Prize Winner and five (5) guests to the Milwaukee Brewers game currently scheduled to be played at 7:10 pm CT on September 26, 2014, at Miller Park in Milwaukee, WI (the "September Game");
  2. The opportunity, subject to the rules and regulations of the Sponsor, for Grand Prize Winner to join the We Energies High-Energy Player of the Year on the field for the award presentation prior to the September Game;
  3. One (1) commemorative photo from the award presentation;
  4. One (1) authentic autographed jersey of and signed by the High-Energy Player of the Year;
  5. The opportunity, subject to the rules and regulations of the Sponsor, for Grand Prize Winner to throw out a ceremonial first pitch prior to the September Game;
  6. One (1) Club Level Suite including eighteen (18) suite tickets, four (4) parking passes and standard ballpark fare food and beverages for Winner and seventeen (17) guests on a mutually-agreed upon 2014 regular season Brewers home game date. ((a), (b), (c), (d), (e) and (f), collectively, the "Grand Prize" and together with the Monthly Prizes, the "Prizes"). (ERV of Grand Prize: $3,820.)

All Prize details, including, without limitation, the exact nature and duration of the on field award presentation opportunity, shall be determined in the sole and absolute discretion of Sponsor. Each Winner is fully responsible for any and all applicable federal, state and local taxes (including income and withholding taxes). All costs and expenses associated with the Prize acceptance and use not specified herein as being provided, including but not limited to lodging, transportation costs, meals, gratuities and other expenses incurred by accepting the Prize are the sole responsibility of the Winners. The Prizes are non-transferable and non-assignable, with no cash redemptions except at Sponsor's sole and absolute discretion. Sponsor reserves the right to substitute any Prize (or any portion thereof) with one of comparable or greater value at its sole and absolute discretion. TRANSPORTATION TO/FROM THE GAMES AND LODGING NOT INCLUDED. Seat and suite locations, as applicable, at the game shall be determined in the sole discretion of Sponsor. Winners' companions must be of legal age of majority in their jurisdictions of residence (and at least eighteen (18) years of age), unless accompanied by a parent or legal guardian. Major League Baseball game, event and exhibition dates and times are determined in the sole discretion of the Office of the Commissioner of Baseball and/or the applicable Major League Baseball Club, as applicable, and may be subject to change. The terms and conditions of the tickets awarded as part of any Prize will govern in the event a legal game, event or exhibition, as defined by Major League Baseball, is not played due to weather conditions, an act of God, an act of terrorism, civil disturbance or any other reason. Each Winner and his/her guest(s) agree to comply with all applicable ballpark regulations in connection with the Prize. Sponsor and the applicable MLB Entities reserve the right to remove or to deny entry to any Winner and/or his/her guest(s) who engage(s) in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at the game, event or exhibition. Released Parties (defined below) will not be responsible for weather conditions, Acts of God, acts of terrorism, civil disturbances, work stoppage or any other natural disaster outside their control that may cause the cancellation or postponement of any Major League Baseball game, event or exhibition. Major League Baseball game, event and exhibition tickets awarded as prizes may not be resold or offered for resale. Any such resale may result in disqualification and Prize forfeiture, and may invalidate the license granted by the game ticket(s).

NOTIFICATION: Each potential winner will be notified at the e-mail address, postal address and/or telephone number (in the sole discretion of Sponsor) provided at the time of entry (the "Prize Notification"). In the event that any potential winner does not respond to any such Prize Notification within three (3) days of the date of issuance or declines the Prize for any reason, a disqualification will result, the Prize will be forfeited and, at Sponsor's sole discretion and time permitting, an alternate potential winner may be randomly selected from among all remaining eligible entries for the applicable drawing. Each potential winner may be required to submit his/her valid social security number and/or other identification to Sponsor and may be required to execute, have notarized and return an Affidavit of Eligibility and Release of Liability and, unless prohibited by law, Publicity, within five (5) days of the date of issuance. Failure to submit any identification required by Sponsor or to return the required documents within the specified time period, noncompliance with these Official Rules or the return of the Prize (or any portion thereof) or Prize Notification as undeliverable may result in disqualification and Prize forfeiture and, at Sponsor's sole discretion and time permitting, may cause an alternate potential winner to be randomly selected from among all remaining eligible entries for the applicable drawing.

WAIVER OF LIABILITY/PUBLICITY RELEASE: By participating in the Sweepstakes and submitting an entry, each entrant agrees to (i) be bound by these Official Rules, including all entry requirements, and (ii) waive any and all claims against the Sponsor, the other MLB Entities, Facebook, Apple, Inc. and each of their respective parents, affiliated companies, subsidiaries, officers, directors, employees, agents, licensees, distributors, dealers, retailers, printers, representatives and advertising and promotion agencies, and any and all other companies associated with the Sweepstakes, and all of their respective officers, directors, employees, agents and representatives (collectively, "Released Parties") for any injury, damage or loss that may occur, directly or indirectly, in whole or in part, from the participation in the Sweepstakes or from the receipt or use of any Prize (or any portion thereof) or any travel or activity related to the receipt or use of any Prize (or any portion thereof). By entering this Sweepstakes, each entrant gives his/her express permission to be contacted by the Sponsor and/or MLBAM by telephone, e-mail and/or postal mail for Sweepstakes purposes. Each Winner, by acceptance of the Prize, grants to Sponsor, MLBAM and each of their respective designees the right to publicize such Winner's name, address (city and state of residence), photograph, voice, statements and/or other likeness and prize information for advertising, promotional, trade and/or any other purpose in any media or format now known or hereafter devised, throughout the world, in perpetuity, without limitation and without further compensation, consideration, permission or notification, unless prohibited by law.

GENERAL CONDITIONS: Released Parties are not responsible for stolen, late, incomplete, illegible, inaccurate, misdirected, lost, misrouted, scrambled, damaged, delayed, undelivered, mutilated, postage-due or garbled entries, transmissions, e-mail or mail; or for lost, interrupted or unavailable network, cable, satellite, server, Internet Service Provider (ISP), wireless network, website, or other connections including those through and/or by any website, availability or accessibility or miscommunications or failed computer, satellite, telephone, cable or wireless transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; wireless service congestion, failures or malfunctions of phones, phone lines or telephone systems, wireless towers or cellular tower equipment; any error, omission, interruption, defect or delay in wireless or other transmission, processing, or communication; non-delivery; misdirected, blocked, or delayed e-mail notifications; printing, typographical or other errors appearing within these Official Rules, in any Sweepstakes-related advertisements or other materials; or any other errors, problems or difficulties of any kind whether human, mechanical, electronic, network, computer, telephone, wireless service, mail, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the Prize or in any Sweepstakes-related materials, or the cancellation or postponement of any Major League Baseball game, event or exhibition. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by website users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not responsible for injury or damage to participants' or to any other person's computer and/or wireless device related to or resulting from participating in this Sweepstakes or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Sweepstakes or website or attempt to undermine the legitimate operation of the Sweepstakes by cheating, deception or other unfair playing practices, or intend to annoy, abuse, threaten or harass any other entrant or any representative of Sponsor and/or MLBAM or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Any attempt to deliberately damage the content or operation of this Sweepstakes is unlawful and subject to legal action by the Sponsor, MLBAM and/or their respective agents. Sponsor shall have the sole right to disqualify any entrant for violation of these Official Rules or any applicable laws relating to the Sweepstakes, and to resolve all disputes in its sole discretion. Released Parties (i) make no warranty, guaranty or representation of any kind concerning any Prize (or any portion thereof), and (ii) disclaim any implied warranty. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Sponsor and MLBAM reserve the right, in their sole discretion, to cancel or suspend the Sweepstakes (or any portion thereof) should virus, bugs, unauthorized human intervention, or other causes corrupt administration, security, fairness, integrity or proper operation of the Sweepstakes (or any portion thereof). In the event of cancellation, Sponsor may elect to identify Winners and award the Prizes by way of random drawing from among all non-suspect, eligible entries received up to the time of such cancellation. Sponsor and MLBAM also reserve the right, in their sole discretion, to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Sweepstakes.

CAUTION: ANY ATTEMPTTO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES OR UNDERMINE THE CONTENT OR LEGITIMATE OPERATION OF THIS SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH ENTRANT, AND SPONSOR, MLBAM AND/OR THEIR RESPECTIVE AGENTS RESERVE THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS' FEES) AND OTHER REMEDIES FROM ANY PERSON OR PERSONS RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

Entries generated by a script, macro or other mechanical or automated means will be disqualified. In the event of dispute as to the identity or eligibility of any potential winner based on an e-mail address, the winning entry will be declared made by the "Authorized Account Holder" of the e-mail address submitted at the time of entry provided he/she is eligible according to these Official Rules. The "Authorized Account Holder" is defined as the natural person to whom the applicable Internet service provider or other organization (such as a business or educational institution) has assigned the e-mail address for the domain associated with the submitted e-mail address.

As a condition of entering this Sweepstakes, each entrant agrees that (A) any and all disputes, claims, controversies or causes of action arising out of or relating to this Sweepstakes, or any prizes awarded (each, a "Claim"), shall be (1) arbitrated on an individual basis only, and shall not be consolidated or joined with or in any arbitration or other proceeding involving a Claim of any other party, and (2) settled by binding arbitration in New York County, New York before a single arbitrator appointed by the American Arbitration Association in accordance with its then governing rules and procedures, and judgment on the award rendered by the arbitrator may be entered by any court having jurisdiction thereof; and (B) under no circumstance will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for actual out-of-pocket expenses. These Official Rules shall be governed by and construed and interpreted in accordance with the laws of the State of New York, U.S.A, applicable to contracts entered into and performed exclusively in that State.

Apple, Inc. is not a sponsor of, or responsible for conducting, the Sweepstakes. All entry data provided via the online entry form is provided to MLBAM and not to Facebook. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook.

WINNERS LIST: For a list of Winners, mail a request and a self-addressed stamped envelope to be received by November 1, 2014, to:

We Energies High-Energy Brewers Player of the Year Contest Winners List
c/o Milwaukee Brewers Baseball Club
One Brewers Way
Milwaukee, WI 53214.

SPONSOR: The Sponsor of this Sweepstakes is Milwaukee Brewers Baseball Club, Limited Partnership, Miller Park, One Brewers Way, Milwaukee, WI 53214.

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