About the Team
THE TAMPA BAY RAYS ARE THE PREMIUM SPORTS BRAND IN THE TAMPA BAY REGION WITH THE STRONGEST REACH, HIGHEST FAN AFFINITY AND A PROVEN TRACK RECORD OF POSITIVE COMMUNITY IMPACT.
In 2012, the Rays delivered more than 790 television Gross Rating Points during the 2012 Regular Season, which is three times the GRPs delivered by the Buccaneers in 2011 and the Lightning in 2010-11 combined.*
More than 803,670 unique Tampa Bay residents (18+) have attended a Rays game in the past 12 months, three times the unique reach of any other Tampa Bay major sports team.**
More than 340,600 unique Tampa Bay residents (18+) have listened to a Rays game in the past 12 months, which is the highest unique reach of any Tampa Bay major sports team.**
*Source: Nielsen Household Ratings Tampa-St. Petersburg
**Source: Scarborough Research, Tampa 2012 R2 (Survey Dates: August, 2011 - July, 2012)
The Rays finished the 2011 season with the greatest September comeback in MLB history and, by securing a winning record in 2012, became the first sports franchise in Tampa Bay to post 5 consecutive winning seasons.
