Rays Ballpark Signage
Camera-friendly ballpark signage is one of the most valuable and efficient ways to maximize advertising spending while creating a link between a brand and Rays television viewers (both local and out-of-market). The Rays utilize various industry-leading, third-party research services that track, record, analyze and provide sponsors with measurable results for signage captured on-screen during Rays televised broadcasts. Valuation methodologies incorporate the number of impressions, duration, location on-screen and the visibility of the artwork in conjunction with local media spot rates and local television viewership ratings. These methodologies create a quantifiable media value, which translates into measurable results and fact-based ROI for our partners.
As new technologies allow television viewers to skip through commercials, ballpark signage in Tropicana Field is the best way to reach your target audience, while also reaping the ancillary benefits of exposure on third-party platforms, including local, regional and national highlight shows. Whether marketing goals involve branding, promotional messaging, or website traffic-driving, highly visible ballpark signage will help your brand achieve its marketing objectives.