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Rays Ballpark Signage

Rays Ballpark Signage

Camera-friendly ballpark signage is one of the most valuable and efficient ways to maximize advertising spending while creating a link between a brand and Rays television viewers (both local and out-of-market). The Rays utilize various industry-leading, third-party research services that track, record, analyze and provide sponsors with measurable results for signage captured on-screen during Rays televised broadcasts. Valuation methodologies incorporate the number of impressions, duration, location on-screen and the visibility of the artwork in conjunction with local media spot rates and local television viewership ratings. These methodologies create a quantifiable media value, which translates into measurable results and fact-based ROI for our partners.

As new technologies allow television viewers to skip through commercials, ballpark signage in Tropicana Field is the best way to reach your target audience, while also reaping the ancillary benefits of exposure on third-party platforms, including local, regional and national highlight shows. Whether marketing goals involve branding, promotional messaging, or website traffic-driving, highly visible ballpark signage will help your brand achieve its marketing objectives.

Rays baseball signage

  1. HOME PLATE ROTATOR
  2. Two symmetrical television-friendly locations behind home plate
    Measure 2' high by 10' wide each
    Visible on television during each pitch in both the home and visiting markets
    Prime positioning leads to exposure on local, regional and national highlight shows
    Available in half-inning increments
     
  3. FIXED HOME PLATE SIGNAGE
  4. Highly valuable television exposure
    Prime position offers television exposure on local, regional, and national highlight shows
    Directly behind Home Plate
    Seen in both home and visiting markets
    Fixed Home Plate signs measure 24" high by 71" wide
     
  5. OUTFIELD WALL SIGN
  6. 9' high by 36' wide
    Highly valuable television exposure
     
  7. DUGOUT SIGNAGE
  8. Camera-friendly signage on the dugout rails, lips, and home and visitor dugout walls
    Viewable on television from a number of standard broadcast angles
     
  9. 1ST & 3RD BASELINE SIGNAGE
  10. Television-friendly and field-level exposure
     
  11. OUTFIELD PILLAR SIGN
  12. Up to 51' high by 25' wide with a neon signature and 3-D mounted logo
    Premium in-ballpark visibility to the approximately 1.8 million fans in attendance throughout the year
     
  13. SCOREBOARD TRI-VISION SIGN
  14. Located adjacent to the Rays main video board in right field
    Measures 13' high by 49' wide
    Premium in-ballpark location, available in three-inning increments
     
  15. LED SIGNAGE
  16. Located in left field
    Measures 6' high by 256' wide
    Capable of creating colorful animations and unique visuals
     
  17. FASCIA SIGNAGE
  18. Located along the Press Box level
    Measures 3' high by 18' wide
    Back-lit and viewable throughout the seating bowl
     
  19.  CONCOURSE SIGNAGE
  20. Located throughout Tropicana Field's concourses and food courts
    Various sizes and locations
    Provides exposure to fans in all areas of the ballpark
     
  21.  I-275 MARQUEE SIGNAGE
  22. Visible from the north- and southbound lanes of Interstate-275
    Tri-vision rotational signs measure 14' high by 20' wide