Sponsoring a co-branded Rays promotional giveaway strengthens fans association of the partner's brand with the Rays. Past giveaways include Rays player figurines, the popular Zim Bear, women's, kids' and adult t-shirts, Rays bobbleheads and a variety of other branded items.
Sponsorship of an in-game promotion is an easy and effective way to interact with Rays fans. With a state-of-the-art video board located in right field, sponsor features draw the attention of a captive audience in Tropicana Field between innings and imprint a sponsor's brand with colorful animations and useful information.
Sponsors have the opportunity to sample new products at Tropicana Field and receive feedback from Rays fans. Sponsors may also set up a table in the concourse to interact with Rays fans on an individual level, distribute information and coupons, and conduct enter-to-win raffles and prize giveaways.